Email marketing is an ideal channel to promote your products, launch special offers/promotions… an effective delivery can translate into sales. Remember that the message reaches the recipient directly and with good segmentation you can focus on the ideal market niche.
So if you want to boost your strategy to sell much more, you have to optimize your newsletter for a footwear company.
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Basic points for working on a newsletter for a footwear company
Today, in most market sectors, digital competition is abysmal. But especially in the fashion industry, where more and more businesses are selling their belarus phone number data products online. For this reason, in your newsletter for a footwear company:
1.- Present new footwear
Launching a new product on the market is a process 5 examples of email triggers to succeed if you have a travel agency that requires good promotion and exposure. Thanks to the different digital channels, this is possible, as they provide greater exposure. Therefore, when you have a new item in your company, or in your catalogue, prioritize giving it the presence it deserves in your newsletter.
As you can see in the example image, you can start by showing a good quality image of the product you are launching on the market. And since it is new, you have to facebook users accompany it with a descriptive text in which you should detail its characteristics .
This space will be useful for talking about the name, the materials used in its manufacture and much more. And you can’t forget to add the essential element, that is, the call to action so that the customer decides to buy it. It is not necessary to use a generic word, such as “buy now.”
In the above model you can see that they use “Find it now” . This will push people interested in the shoes to make a decision.
2.- Launch special offers
A great newsletter idea for a shoe company, and also very effective, is to present special or express offers. Offering discounted prices is always a great sales strategy, and it is widely used in Email Marketing , as it has been proven to provide good results.
This newsletter template is an example of how you can do it the right way. You need to start with what’s really important: highlighting the offer in the title and detailing the discount percentage you’re offering. This is what will allow you to capture the user’s attention from the start.
Take advantage of this opportunity to show some of the shoes that can be found on sale. You can place the previous and current price below the product. This way, the person will be able to see how much they would be saving and whether it is really worth it.
In this case, the call to action can appear several 7 ideas for times, both at the beginning and in the space where the shoes are located. Since it is an offer, the button can have a direct phrase that invites you to make the purchase right away.
3.- Take advantage of the most important festivities
Special dates are always a good opportunity to promote your products. For this reason, it is essential that you have a marketing calendar , as you can mark those days and thus prepare your promotions.
Christmas is one of those seasons of massive purchases, both for clothes and toys for children or any product that can be used as a gift. A good excuse to create a newsletter for a footwear company in which you carry your message of “Happy Holidays” accompanied by an attractive promotion.
This is exactly what you can see in this example. It starts by highlighting in a strip at the top that shipping is free for orders over a certain amount. In addition, they congratulate their customers and show a large image with a pair of shoes next to a Christmas background.
They use three call-to-action buttons, as they divide it by section: women, men, and children. This is a great way to make it easier for the user to search and direct them directly to what they want.
4.- Promote footwear appropriate for each season
Many countries base their fashion on the four seasons of the year: spring, summer, fall and winter. Therefore, you should take advantage of the seasons to promote the shoes that are most appropriate for each of them. It is a strategic way to offer something different every so often.
Show in your newsletter the type of footwear you are offering for the season in your country. Like in this model where they show a wide variety of ballerinas ideal for autumn. It is about selling the product through a technique that never goes out of fashion: persuasion.
At the end you can add some details about the purchase , such as payment methods, shipping, delivery time and whatever else you consider appropriate. This type of information answers the frequently asked questions that users may have and, once they know it, they can go directly to the purchase of the item.