7 types of live video to try in your marketing strategy

Being able to stand out in digital channels is not such an easy task. With so much competition, it is necessary to create different formats that attract the attention of users.

One of these alternatives is to bet on the live experience, creating a feeling of exclusivity. And this strategy can be even more efficient when one of the live video types is used.

Live broadcasts in audio and images can capture the attention of your audience with greater accuracy. The best? Several content formats can be czech republic phone number data presented in Digital Marketing channels.

How about finding out more about these options and the benefits of this strategy for your planning?

The following topics will be covered below:

Want to know how to use live videos to generate even more engagement? Keep reading!

 

What is live video?

The live video is a live broadcast to increase engagement with the audience and create a feeling of exclusivity and urgency.

Instead of recording a video and going through an editing process to just present it to the public, the idea is to make the content in real-time.

With increasingly easy access to the resources and denmark business directory advantages of technology, it has become easier to produce audiovisual content. The goal is to create material that is more authentic and allows real-time interactions with the audience, getting even closer to your consumers.

No wonder a study by Limelight shows that Internet users spend, on average, more than six hours watching videos online. As much as a blog or email marketing is still relevant, interest in video content is growing.

But a live video can’t be made just anyhow. You have to set a goal for the content to be transmitted, for example. The positive side is that there are different types of live video to adopt in your strategy to enjoy all the benefits.

 

What are the benefits of this strategy?

But what are the benefits of investing time and resources in live videos?

Take a look at the main reasons to adopt this strategy to your Digital Marketing plan!

Attends to the behavior of the audience

Understanding what the consumer is looking for and wants is the first step towards optimizing a strategy.

HubSpot data show that 55% of consumers want to follow more content in video format from the brands they are customers of. Your company needs to follow this trend.

Sense of urgency

The sense of urgency is also another differential since it stimulates your audience not to lose what is happening at that very moment. When a platform signals that your video is live, it’s one more way to get the user’s attention, prioritizing their content.

Interactivity

One of the main benefits, no doubt, is interactivity. By allowing users to interact with you during the video, the consumer’s interest becomes much higher in what you have to say.

As a consequence, engagement becomes more natural, strengthening your brand.

Closer relationship

Getting closer to your audience is critical, and all of the reasons above indicate this path when using the different types of live video.

The consumer becomes more confident in your message, and the relationship becomes closer, increasing the chances of loyalty.

 

What are the 7 types of live video to be used in your marketing plan?

The benefits are excellent, but you need to find a formula that is ideal for your company’s goals. How about getting to know the 7 best types of live video to get even closer to your audience?

Check out our list!

1. Tutorials

Consumers are increasingly looking for experiences that are close to reality. If a recorded video already offers some of this experience, the live video guarantees even more authenticity for its content.

That’s why real-time tutorials on how to use a particular product or service are very attractive. The user can have a better understanding of how that item will fit into his routine.

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