If you’re wondering what social listening is, here’s the answer: it’s a fundamental practice that allows us to know what people are saying about our brand on social media and who is talking about it.
What information do social listening tools offer?
By listening to our community (social listening) we can monitor all the comments regarding our brand, our sector (including the competition) or a specific current phone number list topic that may affect us at a communication level on the different social networks.
Social listening is essential in marketing strategies and must be present in the day-to-day operations of brands. It is one of the most important tasks of the community manager.
Analyzing all social networks and monitoring mentions of our brand and the competition, events that may affect the sector, the se us to obtain insurance leads: what they are and how to generate them more information about important KPIs, set new objectives, detect weaknesses or threats to our brand, but also opportunities.
User profile data. This collects information about the authors of said content, such as their age or sex, obtaining narrow profiles of the type of consumer.
Time, day of the week and time of year. Valuable ce leads information for understanding when your target audience is most active.
Geolocation. These social listening tools reveal from which country or city the content is published. Allowing us to discover where our visitors and followers come from.
What is social listening for?
Through social listening and social media monitoring, we obtain numerous benefits:
Detecting a potential reputation crisis in time
By listening to the comments of the community on social media. We have all the information about what is being said about us. We can choose to respond to all comments, both good and bad, and manage them in such a way that we can avoid a reputation crisis.