Trend No. 4. Chatbots, chatbots everywhere!
We live in a fast-paced world, and when take from this we want something, we want it now. Including information.
Virtual assistants inspired by artificial intelligence, which imitate a conversation with a real person, are getting better every year. Websites thus use a tool that ensures fast, accurate and increasingly better non-stop customer service. Moreover, they provide their services without the need for contact with a live person, which appeals not only to asocial millennials, but also to increasingly closed societies during the coronavirus pandemic. Sometimes we simply don’t feel like communicating and we are happy to be able to resolve a request without annoying dialing, describing the problem and unpopular small talk.
Chatbots save companies money and time canada phone number library (and the nerves of frontline workers). The chatbot market will grow from $2.6 billion to $9.4 billion over the next 4 years . That’s why you definitely shouldn’t ignore them. Artificial intelligence is generally on the rise – for now, it can write newsletters, use A/B testing, or create ads on social networks, but in the future it will be an indispensable element in content creation.
And what can you take from this
Chatbots also need interesting copy. Copywriters should prepare for a future (perhaps not so distant) when they will be creating texts to be “stuffed” into chatbots or as background materials for artificial intelligence. However, such texts can also be interesting or entertaining.
Trend #5. Optimize your content for voice search
The share of voice search has been growing since 2018, but experts predict a massive expansion in 2021. In recent years, it has been used by around 27% of the population for example, baymard institute recently when searching on smartphones , and voice assistants are also very popular. The time is fast approaching when voice search will be the dominant way to find information.
And what can you take from this?
To optimize your content for Voice Search, start using more “human” long-tail keywords. Instead of using keywords like “best chocolate cake recipe,” use “how to bosnia and herzegovina leads bake the best chocolate cake,” “what is the recipe for the best chocolate cake,” or “how to bake the best chocolate cake.
Don’t know how to write content for both people and search engines? We at eVisions can do it.
Create content that has potential in 2021. And if you don’t know how to do it, our team of professionals can help you – contact us and we will prepare a non-binding individual offer specifically for your needs.