1. What is your goal with the event?
When you think about using events, you do so with a specific goal in mind. Do you want to be visible to a large audience, promote your brand and show the B2B Lead Generation world that you are there? Then participating in a conference or event could be a great option for you. Do you want to know what is going on with your target group, gain new insights, engage in deeper discussions and show that your organisation has expertise? Then a small-scale event probably suits your objectives better.
2. How does the visitor experience your event B2B Lead Generation
The setting of the event can color the glasses of the visitors. Of course, we all look at the world through our own glasses of experiences and judgments. The context in which an event takes place probably influences the perception of most visitors. Visitors understand very well that a large event for which they have to buy an (expensive) ticket has a commercial purpose, just like your own event with key-note speakers. And so they listen to what you have to say through that filter.
In a round table session, on the other hand, a Round Table, it is mainly about sharing knowledge under the guidance of a moderator. Such an event has a much more independent character. For the participants in the session, it is a great opportunity to gain new knowledge and share experiences with industry and/or professional colleagues. As a result, the focus is mainly on the content and not on commerce. This creates a different feeling towards your organization than at a large conference or your own small event. This makes it easier to get a personal 1-on-1 appointment with your potential customer after the session.
3. Who is coming to your (digital) event?
Take control yourself
If you are hesitating to participate in a large conference or event, remember that for the most part you have no influence on who comes. Of course you can invite your own customers and prospects to visit your stand, but for new contacts you are dependent on the organization.
If you organize a small event yourself or opt for a Round Table, then you are in control. You have control over who is invited. In the case of your own small event, these are probably the same, previously mentioned customers and prospects from your own network. If you organize similar events more often, then there is a big chance that partly the same people are walking around. If you want to get new business from your own event, then you will have to get to work to get new names at your event.
Of course, you can also outsource the organization of the event or the Round Table. This partner will then get to work for you to get the right (new business) target group.
What makes your target group get out of their chair?
Of course, we are not all the same. One person finds a large 1- or multi-day event with various speakers and break-out sessions very inspiring. Another prefers a more intimate setting. So when choosing to participate in an event or have your own event/Round Table, take the nature of your target group into account. When you make an (existing) event digital, this can attract a different target group. And therefore offer opportunities.
4. Digital events are here to stay B2B Lead Generation
Digital events are not new, but the egypt phone number library corona pandemic has accelerated their ‘placement on the map’. Now that digital meetings and digital events have become fully established, we see that this was not a temporary necessity but a continuing trend. The same applies to hybrid events .
Digital events offer a number of advantages:
- Lower costs: after all, no physical location or catering is required
- Reduced travel time: participants do not have to travel, which saves time in their schedules and increases the chance of participation
- Shorter duration: digital events are often shorter than offline events to maintain focus among participants. This also saves time in everyone’s agenda and ensures that the event is to-the-point in terms of content.
Planning to organize a digital event yourself? Read our 7 tips for a successful webinar or digital event .
5. Is there time for follow-up?
An event that is not followed up is a rein kwik’s successful balance at paddls waste of investment. Think in advance about how you want to organize the follow-up. Who is going to follow up? Within what time frame? Is there sufficient time/capacity for this? If there is bosnia and herzegovina leads little time to follow up, you can ask yourself whether participating in a conference or event makes sense. After all, you will be talking to many people there and scanning badges.