We asked them almost 40 questions about lead generation. For example, the Lead Generation Benchmark Survey 2023 provides insight into budgets and the most used resources for lead generation. But also which are the most successful.
Marketing and lead generation budget the successes and challenges
Marketing budgets have increased across the board again. Last year’s expectations have certainly been met. However, they increased slightly less than in 2022. The number of IT companies that have more than €250,000 to spend on marketing has fallen slightly from 32% to 27%, but the number of participants with a marketing budget between €100K and €250K has increased from 26% to 35%.
The enthusiasm for next year is somewhat subdued. The uncertain economic situation due to the consequences of the war in Ukraine and the still great pressure on the bosnia and herzegovina leads the successes and challenges labor market has resulted in companies operating more cautiously. Almost half of IT organizations do not expect an increase in budget in 2024. With the increasing costs, this most likely means that fewer marketing activities can be developed net.
Overall, 56% of Marketers surveyed expect to spend 51-100% of their budget on lead generation this year, up from just 40% last year. A whopping 7% are spending 100% of their marketing budget on lead generation (2% in 2022).
Ways of Lead Generation in the IT Industry
The marketing mix follows the changes in the el salvador phone number library market. Last year we saw a clear shift from online to physical events because companies wanted to meet their customers again. Think of trade fairs, congresses, workshops and round table sessions. Physical events remain important this year, both own events (57%) and events of third parties (50%).
But even though events are important, the importance of online is still great. As in previous years, the focus here is mainly on:
A striking new entrant is LinkedIn automation. This is used by 54% of marketers for lead generation. Finally, we see that Account Based Marketing (40%) is gaining popularity, at the expense of social selling (28%, versus 51% last year).
What are the most successful ways to generate leads?
ICT marketers use a variety of means to generate leads. But which are the most effective?
At the top of the list of methods that have generated the most leads in the past 2 years is online marketing (32%); just like last year. Events are number 2 of the the ai tool that takes over the entire sales administration process successes and challenges most successful methods and content marketing is number 3. It is striking that social media has been at the top of the list of resources used for years, but does not generate the most leads. This year, social media is even in 9th place of the most successful ways to generate leads.