What is LinkedIn automation?
LinkedIn automation is the use of certain tools to automate various activities on LinkedIn. This includes activities such as sending connection requests, sending messages and posting content.
The benefits of LinkedIn automation
The biggest advantage is that you can get in touch with your target group in an efficient way. Data from prospects that you have in your CRM or that can be found via LinkedIn Sales Navigator can be used to send automatic messages. All you have to do is write the scripts for your messages once, after which they are automatically personalized and sent by your LinkedIn automation tool. This means that you ultimately have time to work on something else.
Another added benefit is that automation makes lead nurturing easier. Previously, you would spend a lot of time messaging leads one by one. With an automation tool, you can place these leads in a special list and personalize the messages for these contacts and send them in bulk. This means that you can address many contacts at the same time, without losing that personal touch.
Finally, many automation tools now track the data of all your campaigns. This means that you can see in one handy overview how your campaigns are performing and where you may need to make adjustments. This ultimately ensures that you have more control over your lead management and will achieve better conversions.
Tips for setting up a LinkedIn automation campaign
Setting up an automation campaign can save you a lot of time when generating leads . However, to get the full potential out of your campaigns, you will have to regularly turn the knobs yourself.
Below we give you some tips
- Use automation to support your LinkedIn strategy
LinkedIn automation is a great way to georgia phone number library support your LinkedIn strategy, but it should never replace it. So before you start using automation tools, think about what exactly you want to achieve on LinkedIn and how you want to get there. Once you have mapped this out, you can start thinking about how automation can contribute to this. - Personalize your messages
When you use automation to account manager? send messages, make sure that your messages are personalized. This way, your messages do not look like a standard template. This will make you stand out, make contact easier and prevent your messages from being immediately deleted by the recipient. - Measure your results
Once you have finally started working with LinkedIn automation, it is important that you measure the results and adjust your strategy accordingly if necessary. Keep an eye on the entire automation process and see where you are missing opportunities and where you need to make adjustments to take advantage of these opportunities. - Don’t spam
Using LinkedIn automation tools to ch leads send out a lot of connection requests or messages can be considered spam by LinkedIn. And spamming is a direct violation of LinkedIn’s terms of service, which can result in restrictions being placed on your account. Instead, use targeting to send targeted messages to people who are likely to be interested in your product or service.
Popular LinkedIn automation tools
Now you know what LinkedIn automation is and what you need to consider when using these tools. But which tools should you use for LinkedIn automation? We have listed 4 popular tools below:
Dux-Soup
Dux-Soup is available as a Chrome extension, has a free user plan and is easy to use. This makes it ideal for organizations that are new to the concept of LinkedIn automation and want to experiment with it without too many costs. Dux-Soup offers you the possibility to automatically send connection requests, follow-up messages and profile views.
Pros:
- Easy to install as a Chrome extension
- Has a range of capabilities for lead generation , lead management and analytics
Cons:
- Some features require you to upgrade to a paid subscription
- If used carelessly, you quickly run the risk of being marked as spam
Waalaxy
Waalaxy is a Chrome extension automation tool. Waalaxy offers different user plans including a free version. This makes it a suitable tool for organizations that are just starting out with LinkedIn automation. Waalaxy is strong when it comes to simulating human behavior on LinkedIn, which reduces the risk of LinkedIn imposing restrictions on your account.
Pros:
- Easy to install
- Strong in simulating human behavior
Cons:
- Personalization of your messages is minimal, you can only personalize by company and first and last name
Linked Helper 2
Linked Helper 2 is an automation tool that you install as an app on your computer. A big plus of Linked Helper 2 is that this tool has an internal CRM. This makes it very easy to set up campaigns without having to import contact lists all the time. In addition, you can easily see your contact history with prospects and filter on this. The CRM of Linked Helper 2 is therefore also useful when you want to contact your prospects yourself.
Pros:
- Internal CRM system
Cons:
- No possibility to test your campaigns using A/B testing
- No option for email automation
Expand
Expandi is a cloud-based automation tool with capabilities for both LinkedIn and mailing. Expandi has a range of functionalities for LinkedIn such as automatic messaging, profile visits, a Smart Inbox and much more.
Pros:
- Wide range of automation options for LinkedIn
- Dynamic personalization capabilities
- Integration with tools like Zapier and Hubspot
Cons:
- The software does not always work 100%; bugs are reported regularly
Why generate leads via LinkedIn?
LinkedIn is extremely suitable for generating B2B leads . According to the company Oktopost, 80% of all social media leads come from LinkedIn. In addition, Hubspot reports that LinkedIn has a conversion rate that is three times higher than that of platforms such as Facebook or Twitter. With 63 million decision-makers, of which 10 million at C-level, LinkedIn is the largest platform worldwide to get in touch with this target group.
LinkedIn is therefore a valuable source of leads for any type of organization in the B2B sector. LinkedIn automation therefore plays an important role in your mission to grow your network and generate leads from it.
An important side note here is that the right attention and time go into this and that is not always easy. Especially if you do not have this time (and possibly the knowledge) available for this at the moment. Then it is advisable to call in an expert in this field. Our Inside Sales colleagues are busy every day generating leads for renowned customers by means of LinkedIn automation, among other things. Do you not know where to start with your campaign? Or do you not have the time to set up a campaign yourself? We are ready for you!