The basics of project management Post-publication optimizations teach you to follow a logical work cycle, that is: plan – do – check – act. Plan, do, check and act .
For the ellerosedie.com project, this work cycle is in a continuous loop. It is not enough to think of developing a good project and expect it to remain so despite the continuous change in consumer trends and new ways of using the web .
At scheduled intervals, the data provided by the analysis tools are analyze to implement new continuous optimizations, aime at maintaining the project performing well for the customer.
Creation of vertical landing pages on specific products.
Placing only the website at the center of the B2B lead generation strategy would have been limiting .
For each project, WebinWord strategists create landing pages that are optimize for the client’s main purpose.
An optimize landing page namibia phone number library performs better than a classic institutional site, even though in this project both channels (website + landing page) performe highly for lead generation. Credit must be given to an accurate data analysis for the development of a website optimize for results and not just for presentation.
The result:
After completing all the The power of service calls operations on the website and landing pages, the entire structure of Google and Facebook Ads was also reviewe and strengthene.
All advertising campaigns have been completely revise, following the latest updates. The final result was to have both an optimize and functional graphic design (website), and very high-performance advertising campaigns capable of guaranteeing a high number of potential customers on a daily basis.
The new changes were made at the beginning of 2020 and the first few months of the year saw a significant increase in performance , then Covid-19 arrived…
Each campaign was divide into multiple ad groups with specific keywords and each individual ad group was linke to a landing page specifically designe to respond only to that specific nee. This le to:
Old structure bounce rate: 39.79% (almost 4 out of 10 users left the page without taking any action)
New structure bounce rate: 18.20% (less than 2 out of 10 users leave the page without taking any action)
Landing page experience old structure : 7/10 (still good)
New Structure Landing Page Experience: 10/10 (Top Rate)
This, in a nutshell, means: paying beb directory less for clicks and allowing users to find exactly what they were looking for. And in more “practical” terms, obtaining many more contacts and more profiles for the same investe budget.