A/B tests produce a source Identifying the layout of information that is truly relevant to the success of a project.
In the case of ellerosedie.com, tests were carrie out on the main pages, such as the homepage and product nepal phone number library category pages, to define or modify the elements of the chosen layout.
Thinking that relying on data alone can be limiting , but an A/B test can confirm the layout choices that have been made.
Study of competitors and identification of main critical issues.
Competitors are one of the main sources of information , thanks to different tools we can Stand out with H2H marketing identify the winning and unsuccessful strategies implemente by our main competitors.
For the main competitors, the following were analyse in detail:
- organic and paid traffic
- countries with the highest response
- value proposition conveye through online communication
- stylistic choices for the coordinate image on the site and on social media
This allowedus to identify the strategies and the origin of the main online revenues for direct competitors, studying a lateral positioning that le us to obtain with an advertising budget underestimate compare to the initial forecasts, results that confirme the success of the applie strategy.
A/B test various layouts to understand user preferences.
Thanks to the analyses beb directory liste above, the WebinWord developer team, in collaboration with analysts, were able to develop a layout that respected the needs of visitors, obtaining, data in hand, a high permanence on the site and an abandonment rate lower than the average of the sites in the sector.
The area that receive the most attention was mobile navigation.
The data confirme that mobile traffic and requests were higher than desktop ones, for this reason the development logic of the new website was mobile first , that is, the layout was develope primarily for mobile navigation rather than desktop.