When you shop online or look for product recommendations, where do you go first? While Google is a common starting point, many consumers are increasingly shopping through their favorite social media. At the forefront: TikTok. According to the platform, the popular shopping hashtag #TikTokMadeMeBuyIt appears in more than 299,000 videos worldwide every week.
TikTok has not only become a search engine, a source of inspiration and a powerful platform for product recommendations – many companies now want to sell directly to TikTok users . In our guide, we’ll show you how TikTok shopping works.
What is TikTok Shopping?
TikTok Shop is TikTok’s shopping feature that allows companies and users to buy and sell directly through the app. With TikTop Shopping, spain email list creators and brands can offer products directly via in-feed videos, TikTok Lives, their own TikTok shop or the shopping tab.
How does TikTok shopping work?
TikTok Shop combines e-commerce and social media directly in the TikTok app. Instead of having to leave the app to make purchases, what is the right price for my product? consumers can now conveniently discover new products in the feed. Brands and consumers can find each other directly via in-feed videos, a seller’s page or the shopping tab. Live sales are also available via livestreams.
Brands and creators can now seamlessly promote products on the app and drive sales. TikTok Shopping can be used by people and brands in the following categories.
- Seller: Traditional retailers can use the shopping function as a seller. In addition to the TikTok account, a phone number and email address, sellers must confirm their identity with a driver’s license or passport, burkina faso leads certificate of incorporation and the last four digits of the tax number.
- Creator: To get started as a TikTok shop creator, you need to have a good reputation account with at least 5,000 followers, be over 18 years old, and agree to the community rules. As a creator, you can then earn money with TikTok through commissions . All you have to do is link the products in your videos and live broadcasts or promote them on a showcase page and earn your commission on every sale.
- Partners: TikTok shop partners are companies that offer professional e-commerce services or develop apps for sellers and creators.
In this video we show you what TikTok is and how to use it:
Info: The launch of the TikTok Shop feature was postponed in Germany last summer, but it is only a matter of time before this function is also available here.
Benefits of TikTok Shopping
TikTok has become a go-to place for product discovery, especially for Gen Z and Gen Alpha, so brands benefit from being visible in search results there. With TikTok Shopping, you can turn your account into a digital sales room and combine your shoppable video posts with the power of TikTok marketing .
Your advantages with TikTok shopping are obvious:
- Diversification: If you expand your existing sales channels with TikTok shopping, you create an additional touchpoint alongside your online store that supports the digital shopping habits of your target customers.
- Reach: By advertising on the social media platform, you can reach a huge target group. In addition, 70 percent of TikTok users discover new brands and products when using the app.
- Conversion optimization: According to TikTok, the platform plays a decisive role in the purchasing decision for 83 percent of users. Three out of four users are ready to buy on the platform. This creates enormous growth potential for your brand.
- Target audience specific: Target a broad demographic of potential buyers, especially if your product fits a popular niche market that is active on TikTok.
- Collaboration: Partner with trusted creators and use influencer marketing to increase your authenticity and reach.
- Creative advertising: Position your products in creative and entertaining video content that resonates with users.
- Personalization: Offer a personalized shopping experience based on TikTok user behavior.
- Trends: Capitalize on virality through TikTok trends and hashtag challenges like #TikTokMadeMeBuyIt to spread the word about your products.