If your e-commerce business has customers in Germany or worldwide, you’ll find that a universal marketing message doesn’t always work. You might want to offer a same-day shipping service for customers in your region. But you don’t want to flood all of your email subscribers with this information and confuse your customers in other states.
The solution lies in segmenting your email marketing. This involves creating targeted email campaigns for specific groups of customers from your broader mailing list. In the case of your mailing offer, you can send different email newsletters to people based on their geographic location. Find out exactly what email segmentation is and what strategies you can use for your e-commerce business.
What is email segmentation?
Email segmentation is the process of dividing your entire email mailing list into smaller groups to send targeted emails. Using email marketing tools, taiwan email list you can create segments based on factors such as demographics, subscriber behavior, or your customers’ purchase history .
Non-segmented campaigns send the same message to everyone on your email list. In contrast, segmented emails allow you to send tailored messages that address the needs and pain points of specific groups within your list. An email segmentation strategy bridges the gap between sending individual emails and a mass email to everyone on your list.
How does email segmentation benefit your business?
Email segmentation helps you reach different audiences who have unique needs and challenges. When customers feel like you’re speaking directly to them, paddls talent pool: source of commercial talent it increases the likelihood that they’ll identify with your brand and potentially make a purchase. Email segmentation can also help you acquire new customers by doing things like offering a discount code for first-time buyers, winning back inactive customers, or sharing location-specific offers. You could also target people who have an item in their cart but haven’t completed the purchase.
9 Strategies for Email Segmentation
- New subscribers
- B2B vs. B2C
- Geographical location
- Demographic information
- loyal customers
- Inactive customers
- Fewer active subscribers
- People who have abandoned their shopping cart
- Additional campaigns
Email marketers have developed a variety of segmentation strategies for their online marketing to send tailored messages to selected groups within the framework. You can use the following features (among others) to create your own segments.
1. New subscribers
You can create a mailing list of new subscribers to send them a welcome email. When new people sign up to receive information from your company, burkina faso leads they enter your sales funnel . However, they may not be ready to make a purchase yet. A welcome email can engage these new subscribers and move them further along their customer journey .
2. B2B vs. B2C
Your business-to-business (B2B) customers may value fast turnaround times, while your consumer (B2C) customers may be more concerned with value for money. The right message for a B2C customer might focus on low prices. An effective message for a B2B customer, on the other hand, might emphasize the efficiency and responsiveness of your service.
3. Geographical location
When you segment subscribers by geography, you can offer them more relevant products. A company that sells tires could create audiences based on where they live in snowy or rainy regions versus dry areas. E-commerce sites that sell apparel could market swimsuits to customers in warm regions and sweaters to customers in cold regions.
4. Demographic information
Demographic segmentation can be based on geographic data, age, gender, or marital status of your customers. You may not have much demographic information about customers if your list is opt-in based or aggregates information from their purchase history. In these cases, you will need to ask them to share demographic information about themselves. You can encourage this through surveys or interviews, for example.
5. Loyal customers
You can thank your most loyal customers for their loyalty with targeted campaigns and offer them a special discount code. This can set your business apart from competitors who target all their offers at new customers.
6. Inactive customers
You can also use discounts to win back inactive customers who haven’t made a purchase in a while. Create email segments that appeal to these former customers and give them an incentive to become active again.