Five advantages of Growth If the term Growth Hacking doesn’t sound familiar, these companies certainly are: Airbnb , Facebook , Quora , Twitter and LinkedIn are just a few examples of companies that were built on the creative use of communication – often completely avoiding conventional .
Although the term does not seem
Five advantages of Growth Very friendly due to the negative connotation of the word hacker, it is what best describes this process of searching for and retaining consumers through the combination of highly creative and unusual strategies, maximization of resources, reading of user data and behaviors and in-depth research in the development of products and services.
It is through a strategy plan
Where a company can help your business – that you can deeply understand your consumers and thus identify the triggers for brand adherence, guarantee and amplify adherence to bring concrete results.
“Growth Hacking is more of a mindset than a toolbox
Aaron Ginn, one of the main references france telegram data in Growth Hacking in Silicon Valley.
Although the discourse on the technique often takes on an alchemical tone, it is nothing more than the combination of practices that allow you to connect your product or service with your consumer through unique and personalized growth-driving campaigns – which can be with the help of an Inbound Marketing specialist ( if you are also unfamiliar with the term, learn more here ).
If you’ve come this far looking for
Solutions to help your business start 12 marketing tactics for small and large businesses growing faster and more consistently, read below the five reasons that will make you apply Growth Hacking to your company today:
1) Greater results at lower costs
With the popularization of social media – and its increasing professionalization – your target audience becomes more accessible with each beb directory passing day. Unlike conventional media, which involve almost prohibitive production and broadcasting costs, digital media allows your company to speak directly to your audience and generate an often motivation to consume. And the best part: at infinitely lower costs.
And with the support of a specialized
Team, your brand goes beyond SEO, Adwords and True Views. Strategies with influencers, guerrilla marketing and other actions can generate even more impactful results. A good example of this is the tactic used by Airbnb, which made an unofficial “integration” with Craigslist, where a bot pulled data from the ads on the site and another one on the Airbnb platform – the person responsible an email and only had to click on a link to validate the publication. Since the platform was superior, users to Airbnb permanently – which to dramatically expand its user base.
2) You will get to know your client in depth
One of the pillars of Growth Hacking says that you to understand your users, what they want and think when consuming your brand to build triggers that will help you win new customers and retain them without spending your entire budget.
Quora, a social network that offers
Interaction between users through questions and answers, has benefited greatly from this source by maintaining a Growth Hacking team that constantly monitors user activity, allowing it to back up results and promote immediate changes to codes and technical structures to offer the best User Experience (UX) as quickly as possible. This has also allowed it to create a database of information about the most active users and read their behavior patterns, which can support the creation of new projects and updates to the platform.