There are many digital channels What are cognitive available today, but email marketing is undoubtedly one of the most popular for companies. This may be due to its high level of segmentation and personalization, as well as being a direct and effective medium.
It is about working based on human behavior, taking advantage of the tools they have to capture the user’s attention. That is why it is so important that you integrate cognitive biases and Email Marketing into your strategy so that you can reach your customers.
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What are cognitive biases?
When we talk about cognitive biases, we refer to systematic interpretations of information and context, whether erroneous or not, that always produce the same response. In other words, they influence the way we process thoughts, make judgments and take decisions. This concept was introduced in 1972 by Israeli psychologists Kahneman and Tversky.
Keep in mind that the brain executes millions of mental processes every second. Therefore, the probability of some cognitive bias influencing a person’s behavior is high. And it should be noted that this is something that happens completely naturally.
These can influence the way people see the world, as they are determined by cultural implications, experience or social influence. They can also occur due to emotional or ethical motivations, shortcuts in information processing, or distortions in the retrieval of memories and memory, and much more.
Cognitive biases are used to categorize and decide which information to pay attention to and which not to. They also help save cognitive resources afghanistan phone number data and are closely related to purchasing processes.
Why use cognitive biases and Email Marketing in your strategy?
Beyond knowing what they are, it is essential to know check the authenticity of the emails in your database how you can combine cognitive biases and Email Marketing in your strategy. Keep in mind that with this psychological method and on a digital channel like this you can bring your products and services closer in a more affective way.
And this is thanks to those “subjective errors” that facebook users occur in the minds of consumers when interpreting reality. By knowing the main biases, you can make better and more conscious decisions. It also helps to effectively construct the sales and marketing discourse.
Think about it: if you know how the brains of your main customers react, it will be much easier to plan strategies that influence them. Your marketing team will be able to play with these cognitive biases to get the most out of each marketing plan .
It is therefore important to know the hidden motivations of each person or the desires of your target audience. In this way, you will be able to offer them solutions that meet their needs through products or services. This should be the goal of any sales and brand positioning strategy.
Learn to integrate cognitive biases and Email Marketing
There is no doubt that it is an excellent idea to integrate cognitive biases and Email Marketing to achieve a truly powerful strategy. But to do so, you will need to know some techniques to apply them correctly:
1.- Make limited time offers
One of the most prominent biases in business is loss aversion . This is based on the fear that the consumer may feel of losing something What are cognitive they want, so they do everything possible to prevent it from happening. In this case, you can send an email that generates urgency in the user.
The email must be able to create an image in the minds of consumers that if they do not buy a specific product, they may lose it. For example, you can launch a limited-time offer, indicating in the email for how many days or hours it will be effective.
This way, you will create a sense of urgency in the buyer, as they will want to avoid missing out on what they want. You can use this cognitive bias to sell your brand both by email and through landing pages, ads, or on your own website. This way, you will convert casual users into engaged customers.