Consider that with email triggers you will be able to convert leads into active or loyal customers. You may even have the opportunity to recover those customers you have lost throughout the entire process. It is a strategy that allows 5 examples you to integrate throughout the entire customer life cycle and not just at the time of online sales.
The purpose of the email trigger for travel agencies is to provide users with a more fluid communication and experience. Keep in mind that, as these are automated messages, it is possible to respond to the action carried out by the user in a more timely manner.
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How can email triggers help travel agencies?
Seeing how other brands use the email trigger for travel agencies is a good idea to guide you. It also helps you see what is good and what you can improve. But before moving on to the practical part, it will be very helpful to know the benefits it can bring to your strategy:
- It allows you to make the customer feel special, since it works with personalized messages and not as mass advertising. This is achieved through emails tailored to the user’s needs at each stage, which helps increase satisfaction and the chances of them recommending you.
- It can help increase brand awareness even when there isn’t a conversion. This is because you leave a good impression by responding in a timely manner to the action taken. This will help them remember you when they are ready to buy.
- You have the possibility to save time and resources, since it is an automated process. You can achieve this through the use of CRM programs that allow very complex segmentations in a simple way.
- Action- or event-based customer communication bahrain phone number data maximizes conversion opportunities at any stage of the funnel . Email arrives at the right time and with the right message.
Effective email trigger templates for travel agencies
The email trigger for travel agencies is a tool to rely on for an how to communicate sustainability through email marketing Email Marketing strategy . Therefore, it is time for you to start thinking of ideas to create your own. And what better way than by learning about cases of good practices carried out by brands in the sector:
1.- Welcome email from Atrápalo.com
When a user subscribes through a form on a website or landing facebook users page, they expect an immediate response. This email is essential, since it is the first communication you will have with the potential client.
This welcome email is also used to confirm subscription. A good example is that of the agency Atrápalo, which starts with the keyword of this type of message. It takes advantage of the descriptive text to use a personalized phrase in which it invites 5 examples you to go out, discover and travel through its plans.
But it doesn’t stop at just the welcome, it also shows a little more of what it offers. It does so in a fun way from the title: “Our challenge: Have a great time!” followed by some icons detailing three aspects that characterize them.
This agency closes with a flourish by inviting users to take advantage of their free time and adding a CTA that says: “Discover Atrápalo . ”
2.- First contacts with Booking.com
Once the user has registered, you will begin to get to know him better. To do this, you must study any data he provides, such as his personal preferences. This is a behavioral analysis that will later allow you to send him personalized emails with package suggestions, offers and related information.
A simple newsletter can help you with this, offering travelers inspiration for their travels. And that’s exactly what Booking.com does, sending a personalized message inviting them to discover one of its destinations.
They add images of the country they are promoting, a very effective way to capture the recipient’s attention. They also use several calls to action with different phrases, but with the same goal: to visit their tourist destination guide.
As you can see, you can use the newsletter in your first communications to announce your latest packages and tour options. Also, to share news from the travel industry or show your agency’s latest developments.
This type of email trigger for travel agencies is ideal for building your credibility in the tourism industry. And you can accompany your message with testimonials from satisfied customers to provide greater confidence.
3.- Confirmation of Tripit reservation
The best thing about working with email triggers for travel agencies is the immediacy of the response to an action. Consider that when a user makes an online purchase, they are waiting for confirmation and the next steps.
A good example of a booking confirmation email is from Tripit. It doesn’t use the typical text and creatively tells the traveler to pack their bags as their trip is about to begin. It also invites them to view the itinerary to check their flight, make updates, and even share plans . Of course, it also includes a nice CTA button.
It’s worth noting that these travel agency emails tend to have fairly high open rates. This is because travelers check them frequently. This can help you generate more conversion and revenue opportunities – you might consider cross-selling or upselling.