Having effective Email Marketing strategies during Easter is very important to position yourself during this very special time of 10 tips for your the year. In many regions of the world, Easter is a time of joy and religious celebration , but also of leisure and vacation.

Brands are aware of this and also want to be present on this date for their customers. Reaching out through Email Marketing , SMS Marketing or social media strategies is key to attracting people’s attention. The ultimate goal is to achieve conversions , build loyalty and sell more.

Email Marketing is widely used during Easter due to the ease it offers as a strategy and for its many benefits, as it improves brand recognition, image and reputation, increases sales and helps send traffic to the website.

Email Marketing during Easter: an opportunity to increase sales

Using Email Marketing during Easter is very important, especially for companies related to the tourism sector, such as travel agencies, hotels, restaurants and other types of events and activities.

This is a holiday period in which many users make their reservations well in advance. So starting your campaigns in good time will be vital to obtain a good result . But, in addition, Email Marketing is one of the main communication channels since:

• It is a fairly inexpensive strategy to implement at this time and usually yields a good return on the investment made.
• It is a form of communication that is accessible to most of the population. In Spain alone, it is estimated that 83% of people use email .
• It is a type of communication that reaches different clients quickly and effectively without any problem. The bounce rate is very low depending on the type of server you have, but in general terms, it is a very reliable service.
• It offers an almost infinite variety of formats such as promotions, discounts, offers, raffles, information, prizes, hotel room availability, restaurant reservations, etc.
• Email marketing during Easter is very measurable, as you can monitor at all times the support or effectiveness it has had on customers. For example, by establishing metrics such as CTR , bounce rate, opening rate or clicks. This albania phone number data helps to determine what type of content works best.

The 10 key points for your Email Marketing strategies during Easter

There are some important points to keep in mind when what are cognitive biases and how can you use them in your email marketing strategy? approaching an Email Marketing strategy. If you want to make a safe impact and get your customers to take action, these 10 tips are of vital importance:

1.- Sent at the exact time

It is best not to send multiple emails during the Easter facebook users holidays. People generally want to relax and get away from their daily routine and get away from the chores of their work routine. Therefore, it is best to start early, since once the week has started, the opening rate will be lower.

Therefore, you should also reduce the number 10 tips for your of emails sent. Keep in mind that the Easter Email Marketing strategy does not end with conversions. In addition, it is important to seek customer loyalty by sending them information that is relevant to them. If they are going on a trip, it would be ideal for them to know what the weather will be like in the area, for example.

2.- Short and simple texts

Another key point of Email Marketing during Easter is to send short and simple content. It is a way of reaching potential clients with quality messages that do not deviate from their initial objective. To do this, you must have a fully segmented database that allows you to offer exactly what the client wants to hear.

Having eye-catching CTAs within the various emails also plays a vital role. With them, customers can receive the little push they need towards conversion. They also serve to be the single point that draws attention to the strategy and therefore makes it more effective. Don’t underestimate their importance!