To get as much traffic as possible, you need to be concerned about the quality of your video or advertising banner. You need to make sure that it will be displayed correctly on any gadgets, without errors.
Use interactive advertising when you need to promote your app. It’s cool when the gameplay in the ad matches reality, but don’t deceive users, otherwise you’ll face a lot of negativity.
Try using gamification
It is similar to interactive advertising, but senegal phone number library here the user is offered a game element: click, spin, shoot, etc., after which a button appears with a call to download the application.
Short advertising . It is convenient to use in everyday applications such as organizers or calendars, which the user glances at briefly. And if a clearly formulated short advertising text attracts him, then the probability of getting a lead will increase significantly, but keep in mind that reading should not take more than 10 seconds.
Clear calls to action. Sometimes you need to tell the user directly to perform a certain action, otherwise they won’t understand. So do it. Make it clear what you want — for them to download or install the game, or to have time to buy something at a limited discount.
Advantages and disadvantages
A few Any type of advertising, including three common problems (and solutions) sales managers face in-app, has its pros and cons. Let’s start with the positives:
- Audience reach: As the number of gadget users is steadily growing, so is the frequency of application downloads.
- Targeting: With the development of advertising networks for mobile traffic, the quality of targeting is improving.
- Real traffic: The risk of your ads being shown to bots is extremely low.
- Convertibility: one advertising creative image can be used for different applications, the only important thing is that the subject matter is similar.
There is only one downside, but the biggest one is the inflated rate for CPI. If you want to have good traffic , then be prepared to increase the rate by at least 15%. And, accordingly, calculate your budget.
In-app advertising networks
Before you start working, you need to choose the right advertising network. Today, there are three key platforms for buying traffic.
Applovin
The advertising platform uses 2 payment models – CPC and CPM . The minimum payment is from $ 100. Using your own set of tools, you can create interesting advertising creatives and integrate them into popular mobile trackers. It is difficult to pass moderation in the service if you are going to advertise bets or gambling.
The main models used on the platform are CPL and CPI. The advertising network uses many tools for detailed analysis. In addition, the service allows you to improve the quality of targeting, and thanks to this, the audience will be the one you need.
UnityAds
It is a leader among platforms, but it is lack data not suitable for everyone. A few since the minimum deposit for working on the service is $ 1,000. The profit is high, the payback of costs is very fast, but you need to be extremely careful when creating creatives for gambling, since you can get an account ban and lose your budget.
Conclusion
With the help of in-app advertising, you can get good traffic. With the right approach, you can really get high profits on the Internet and a quick payback of costs. A few which, by the way, are unlikely to be affordable for beginners in this business.