or grocery item shoppers added to their cart
The CPG category topped 20% of total Prime Day sales
Modern Retail reports that many food and beverage companies saw an overall spike in Amazon traffic, helping their brand gain awareness, kick off subscription plans, and increase digital sales.
Plant-based superfood mix iceland phone number library brand Your Super saw a spike in sales during this year’s Prime Day, experiencing a 2.5 times increase in impressions, clicks, and conversions across all its sponsored campaigns.
Investment in automated systems
This long-term trend is true for most (if not all) ecommerce verticals—more investment in digital and physical automated systems.
Physical automation systems are not new. Since the Industrial Revolution, mass production has brought about automated systems, and they just keep getting more sophisticated. However, the technology involved has been getting cheaper, so more businesses can get in on the action.
An assessment conducted
by McKinsey & Company suggests that retail grocery stores can run with 55% to 65% fewer what do white doors not go with? hours with available automation technologies. With ecommerce food businesses not having to spend time on physical adb directory merchandising, many of the hours saved will be within the warehouse.