In a survey conducted by Acquisio, 84% of marketers confirmed that such technologies increase the effectiveness of PPC advertising.
Here are three areas of work with PPC that are easily automated:
- quickly composed advertising All thailand phone number library actions come text , created based on information from your resource or data from its users;
- PPC reports with the most important information about campaign performance;
- identifying errors that may negatively impact success and correcting them.
Responsive Search Ads
This feature appeared in the Google ADS advertising account in 2019. The principle of its operation is that the system automatically optimizes the titles, descriptions and call to action in the ad, based on search terms and audience.
For example, you enter 30 titles and 8 people think the average consumer product descriptions into the database. The service itself will decide how to group them together – for each potential client.
To get started with responsive ads, you need to:
- 8-10 long and short headlines;
- one dynamic key insertion;
- several texts that will All actions come differ in volume and have integrated key queries .
Optimization of the performance indicator (CRQ)
Conversion of website visitors comes in many different forms. It could be filling out a feedback form, subscribing to a demo version of resource data your app, or purchasing a product. And the conversion rate is the percentage of users who completed the necessary action to achieve conversion.
Find out:
- how visitors get to your site;
- what actions they take once they get there.