Influencer of Decisions at All Levels
Everything stands or falls with the personal relationship you manage to build with the customer, both online and offline. Employees of Schuurman Shoes deliver the orders themselves to customers in the vicinity of their store during this corona time. According to Arjan, that works well. You see who your customers are. This can possibly be combin with giving tips for shoe maintenance or measuring people’s exact shoe size. After all, you don’t have your average delivery drivers at the door, but professional shoe advisors. “This is how you add something to the customer experience. It creates loyalty. We certainly want to continue this after corona.” Private kicking and advice on shoes bas on customer profiles What the customer will certainly appreciate is if the shoes are also deliver on the same day same day delivery.
The Organization by Lex Ouija
This is possible if the shops are given more of a warehouse function behind the scenes, so that they can deliver directly from their own stock on the basis of a distance purchase. In short, with the rise of online, the function of the store is changing. Not only behind, but also in front of the screens. In Arjan’s eyes, the public part becomes Indian Email List more than a place where shoes are sold. It also becomes the setting for events , tailor to the target groups of the relevant location. Arjan “With target online marketing you can connect exactly the right people to the right event. In this way you create a customer journey in which online and offline merge seamlessly and that increases the feeling of mutual involvement. The store of the future is a community.
Customer Loyalty Put to the Test
Now that we have the Salesforce platform with all of their high-quality CRM tools, we can leverage its capabilities even better.” This also includes offering ‘private shopping’, whereby the store is reserv exclusively for a customer. Or that employees on the shop floor can work with tablets in which customer profiles are stor. These profiles DV Leads are compos, among other things, on the basis of a customer’s online search and purchase history and thus reflect their preferences. “That provides a starting point to start the conversation. Then you come back to the relationship with the customer.
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