At most automatic routines will end up

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The best way to measure the result here is to define a conversion indicator , which could be filling out forms, calls, sales, etc. By linking this indicator to the total investment in sponsor links (and configuring this in the tools), you will be clear about how much each conversion carri out is costing and you will be able to compare this result with other digital marketing actions. 5. SEO IF THE 5.1. What is it: SEO stands for Search Engine Optimization. When we talk about search tools in Brazil, we usually refer to Google, as it holds more than 90% of the country’s online search market.

We typically receive two types of results

As we all know, when doing a Google search, we typically receive two types of results: paid results (sponsor links); organic results. Paid results refer to advertisements made by companies, already discuss here in the sponsor links topic. Organic results are those that come just below the ads. These are company pages that the Google robot has categoriz and that the algorithm has judg to be more in line with the search you made. In other words, organic  new data search is the answer options that Google indicates, which it endorses. And does the user trust the biggest search engine in the world? I would bet so. SEO work comes in there.

Trying to earn that trust from Google

 Trying to earn that trust from Google. Work on the 3 pillars of SEO , in order to please both the algorithm and users: website optimization; content production; gaining backlinks. As you can imagine, gaining this authority is neither easy nor quick. But it’s worth it, because market figures show that around 85% of people who use Google ignore ads and go straight to organic results. 5.2. What is the objective: The basic objective of SEO is no different  DV Leads from sponsor links. The idea here is to generate visits to the website. The difference is how it is done. In the case of paid mia, your company rents authority from Google.

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