The longer answer depends on many factors. If you are optimizing a specific segment of your website, you probably want to be able to evaluate how visibility has increased. On the other hand, if you haven’t touched something for a year and the industry hasn’t changed and you are a leader, you can just measure this metric once every 3-6 months.
You are probably wondering
The time and financial cost if you perform the bolivia phone number library measurement every month. We found ourselves in such a situation at eVisions, when calculating this metric for a client (5741 keywords, 9 segments and 35 competitors) took us 16 hours per month. Of course, this is an extreme example that does not apply to everyone. On the other hand, an hour or two can be an expensive item over a year (+- 24,000 CZK).
It was precisely because of the cost and huge time commitment that we were looking for a solution until we came across Keyword Eater , which automated the entire calculation. Since we visualize the data in Google Data Studio, the automation could be complete and the time spent calculating this metric is now 0 hours. All we have to do is click the refresh button and BOOM!
So, if this is a one-time calculation and you want to try it on a small sample, feel free to dedicate an hour to it, otherwise we recommend writing an email so that Keyword Eater can help you with it.
If you would like to present the results calculate the metric?
It is better to convert the result to a 100% scale using the classic ternary formula that we all know from school. In order to calculate it, we need to set a maximum, which is the personalizing your direct outreach sum of the CTR for the 1st and 2nd positions, because with two URLs from the same domain we will reach the first 2 positions at most (in extreme cases). In this particular case, it is possible to achieve a CTR of a maximum of 56%. So, the ternary formula gives us the following values.
The percentages seem low, but it is important to bosnia and herzegovina leads remember that there is no maximum of 100%, as we are used to. As Google wrote in its update, it wants to diversify search results as much as possible, which is why it decided to display a maximum of 2 results per query from the same domain. The exception is branded queries, but for those measurements, Share of Voice does not make sense, because it will always be higher than its competitors.