Ensuring the authenticity of the emails you send in your email marketing campaigns is an essential factor for them to work. Are you sure that the emails you receive in your inbox are real?
Getting your emails to their Email Authenticity recipients is key. At first glance, it seems like a fairly simple matter. You have a database of subscribers that you have built up over time and that you use to launch your newsletters. However, your opening rate can vary depending on the quality of your address list. The cleaner, more up-to-date and more organized it is, the higher it will be.
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Why perform email verification?
The process of ensuring the authenticity of emails is not complicated. Verification is especially useful for emails where the opening rate has been very low for several months . And also for those where the username is somewhat suspicious. Digital tools are usually used to:
- Avoid bounces.
- Clean up your database.
- Check if the information you have is correct.
If you have a database to clean up, or just want to verify an email, they will be of great help to you. They will quickly give you an answer about the authenticity of the emails. That is, if the messages you send are perceived as valid and operational. This is algeria phone number data why it is convenient to use email marketing software for your mailings.
Tools to determine the authenticity of emails
The issue of email authenticity is a maldivian lads tricky one. No matter how well you run a lead generation campaign, not all of the leads you get will be real or, at the very least, adequate.
Often, when a user fills out a form, depending on their mobile number list level of interest, they will fill it out with a fake email. How can you check the authenticity of emails? These tools can help you:
1.- Verify email address
Verify Email Address is a free option that helps to ensure whether an email address is valid or not. The only condition of this platform is that the corresponding server must collaborate with the service application, since it simulates sending an email without actually doing so.
How does it work? It performs three checks to determine whether an address is good or bad. They are as follows:
- First, analyze the format of the email . The verification actually consists of checking that it is a complete email, like [email protected]. That is, that it does not have any missing characters.
- Second, it analyzes the domain . In this case, the goal is to make sure that the name you have obtained exists. It also filters out disposable email services .
- And finally, analyze the user . Within the domain you have analyzed, look for that username that really belongs to someone. That is, that the account really exists.
However, this platform does not work with yahoo.com accounts. However, it is not a bad idea to perform manual checks against your database from time to time.
2.- Email-checker
The platform stands out for being free and its easy and intuitive use.
In this case, all you need to do is enter the email address and press the verification button. You will then be told whether the email address is real or not.
How does it do this? It extracts the MX records from the email address and connects to the mail server (via SMTP and also simulates sending a message) to make sure that the mailbox really exists for that user or email address.
Some mail servers do not cooperate in the process. In such cases, the result of this email verification tool may not be as accurate as expected.
3.- Email-Check
Website similar to the previous ones. You add the email address and it tells you if it belongs to someone or not. In this case, the information is extracted from social networks.
You can also perform a mass check of your database with this tool . If you are looking for something more comprehensive, they offer a professional service. However, with the free version you can determine the authenticity of the emails you receive.
4.- Email Hippo
If you are looking for a more comprehensive validation, this is the alternative you should use. But if you want a complete analysis, you should purchase the paid version, which is relatively inexpensive.Email Hippo is a tool for companies that manage large amounts of data. The difference with the previous ones is that it not only tells you if the address is real or fake. It also performs a complete analysis with a specific report. And it is one of the few tools that verifies Yahoo accounts.
Validation process to check the authenticity of emails
The validity of an email address is measured through a combination of various authentication techniques and the internal algorithms used by companies that manage big data .
At the end of the entered list validation process, invalid email addresses will be filtered out and the result will be a clean, validated email list ready for use in the brand’s digital marketing strategy.