Choose the right tools for your digital strategy

With 2022 and its “obligation” to accelerate digital, online sales or remote collaboration, your targeting may have changed. Whether it’s potential customers, employees, suppliers or partners, a digital project must address specific types of profiles to be successful. The latest fashionable name is that of persona, which comes from the Latin personare, to speak through. Persona is a fictional person , almost like Santa Claus, who very accurately represents the traits shared by a set of people. In practice, open a powerpoint document and draw 4 to 6 rectangles to be titled according to your needs: identity, habit, objectives, purchase path, quote, qualities, brakes… Don’t forget the photo.

Get to know these characters and give

The visibility of your company or your project is the main lever of your digital strategy. It has a direct link with trade, the sale of your products/services. By following an  easy-to-build Armenia Phone Number List editorial line , your visibility is increased tenfold. The goal is therefore to create a “virtual salesperson” who expresses himself in the service of specific objectives: Bring traffic to your social networks and your website, Reassure and develop a relationship of trust with your customers and prospects, Encourage the act of purchase…

Once the editorial line has been define

The editorial line (tone, messages, style, channels) allows you to acquire prospects and retain your customers, gain visibility, strengthen and improve your brand image, create and DV Leads maintain your professional network, and even attract new future employees!  formalize an editorial calendar  for your digital strategy.

To do this, open an Excel sheet or a Table on Trello, and make a column per week.

In each column, list the number of planned posts, the associated social network or channel, and the release date.

Subsequently, the challenge is to transform your visibility into notoriety to identify new prospects using digital tools.