Competing with the company’s sales team
In organic search, you build this authority and gain a reputation with the search engine. Ultimately, the main objective of SEO is to ensure more conversions at a lower cost. Since, in this case, your company does not pay for clicks. In practice then, organic positioning work mitigates the growing cost of sponsor links, rucing dependence on authority rental. 5.3. When to invest: Due to its relative complexity and ne for long-term focus, SEO is not always applicable to every company. In general terms, to consider this investment , you must think about some questions: Does the company have short-term sales anxiety.
Due to its relative complexity and ne for
Is it possible to reconcile investment in sponsor links (short term) and SEO (long term)? Is there already digital maturity (a good website, good positioning)? Does the company have a structure (marketing professional, marketing budget)? If your company wants to grow and have longevity, investing in SEO will always make sense. But it nes to be prioritiz and maintain at the same time , because the return takes time. So if you want to ruce the cost per acquisition, gain online authority and not completely depend on paid mia, SEO is a necessary digital marketing action. 5.4. How to measure the result: If we look at the technical field, there are several new database points that can be monitor and measur when we talk about organic search: index pages; index keywords; positions achiev; earn rich snippets; keyword traffic; organic traffic per page.
But it nes to be prioritiz and maintain at the same time
However, for decision makers, what really matters is: organic traffic; organic leads. So, good SEO work will have many technical nuances (no different from the other digital marketing actions mention here). But what the company actually nes to measure are how many visits the SEO work brings to the website and how many business opportunities (leads) are generat from this. 6. Content Marketing Content Marketing 6.1. What is it: Content marketing is a discipline that became popular along with the concept of inbound marketing, and which, at least in our opinion, works in practice as a sub-discipline of SEO. Inbound marketing , as you know, involves reversing the traditional DV Leads logic of outbound marketing , where companies focus on their products and solutions and us mia channels to propagate them.
Leave a Reply