More and more about the brands consumers-will they are buying from, and will choose to spend their dollars on authentic, purpose driven brands,” says Kate Flynn, CEO of Sun & Swell.
“Brands should ensure marketing efforts are genuine and use this as an opportunity to truly ghana phone number library highlight all of the amazing things to happen behind the scenes, such as showcasing suppliers they are proud to support.”
Transparency and emotional connection
Relat to sustainable practices in food ecommerce is ingrient transparency. Not only for environmental reasons but for personal health too. Most Americans (94%) say front-of-package (FOP) food labels influence their food purchasing decisions, with nutrition fact highlights which cable is best: flexible or rigid? and ingrient-specific FOP labels being the most frequently consider.
In addition to those factors
customers are actively adb directory searching for local businesses they support and trust, and those that offer same-day delivery or click-and-collect pickup.