and to alleviate margin pressure from of disruptors retailers, many CPG companies will go honduras phone number library direct to consumers in the coming years.”
The direct-to-consumer (D2C) industry in the consumer packag goods (CPG) space is just getting start
Social commerce
Another trending area relat to D2C selling is using social mia to make those sales—i.e., social commerce. In 2022, social commerce sales in the US have been estimat to be $51.8 billion and are expect to increase by 180%, to $145.2 billion, by 2028.
These figures are due to the introduction of in-app shopping functionality to popular social mia platforms such as Facebook, Instagram, and TikTok since 2020.
Even within those two years, advancements in shopping features have improv, including the ability to “shop” through posts (where the brand has tagg a product from its shop in the photo or video).
The BLK & Bold coffee brand
also uses this strategy to attract more customers and increase online sales:
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This method allows the boiler implements the principle of lower combustion customers to buy from the brand without having to leave the social adb directory mia platform (which introduces friction and increases the likelihood of abandoning the sale).