We have rounded all values to whole numbers differed by approximately without decimal places. You can find the unrounded values in the table below.
How did it all turn out?
Total organic traffic from all devices (mobile and desktop combined)
At the turn of 2020 and 2021, the overall percentage ratio between search engines was 85:15 in favor of Google. In 7 years, the ratio of use of the Google search engine has increased from 47% to 85%. Last year, it looked like Google’s growth was slowing down, but this year, the opening of the imaginary scissors between Google and Seznam has accelerated again , specifically by 9%. Let’s take a closer look at the use of both search engines from all devices in the following graphs.
Organic traffic from desktops differed by approximately
Of all the devices monitored, Seznam’s usage is strongest on desktops. So if a 22% share at the end of 2020 can be considered strong , Seznam also lost 7% year-on -year .
Organic traffic from mobile phones differed by approximately
Google is a strong player in terms of search engine optimization for mobile search. It is constantly improving mobile search, which, by the way, will culminate in the chile phone number library so-called mobile first index in March this year, which will only take mobile responsive websites into account in search results. Google has long had the strongest share in our infographic. It improved by 6% in 2020 and reaches a share of more than 88%.
Organic traffic from tablets
Traffic from tablets favors Google, in a percentage ratio of 80:20. Here too, we see a steady growth in Google’s share. However, among the samples monitored, the the concept of subscriptions share of tablets is only 4%.
Organic traffic from mobile devices (mobile phones and tablets combined)
The final chart compares the share of traffic from bosnia and herzegovina leads all mobile devices, thus combining the previous two charts (mobile phones + tablets).
Summary of results differed by approximately
In last year’s infographic, we estimated a slower growth of Google (1–2%), but instead Google grew by another 9% at the expense of Seznam. The question therefore arises as to what caused the greater growth of Google . A closer look at client websites shows large shifts in favor of Google on the websites of those clients where Seznam dominated or maintained a solid ratio of around 35–50% until 2020. These were mainly smaller e-shops and content websites often focused on a specific target group. However, Google has already strengthened practically all monitored websites, and the growth in 2020 can therefore be considered natural. The question remains as to what number it will stop at after this year.
Despite the unfavorable conclusions for Seznam, we recommend not ignoring it when optimizing your website. It can still bring relevant traffic to your website, from which the website you manage can benefit.
You can download the entire infographic from the article by clicking on the image below.