Last year, marketers had to work hard to keep track of everything that was happening and produce a prompt response. This terrifying list is probably familiar to everyone. The political and economic crisis, environmental problems and, of course. The main disaster of recent years – the coronavirus pandemic.
All of the above events caused uncertainty Digital Marketing and, of course, affected the internet marketing market. No one could predict taiwan phone number library what would happen in six months or a year. Consequently, making any plans was useless. Therefore, in order to continue working and achieve success, marketers had to create new types of promotion strategies and quickly adapt to them.
AdButton has conducted a market analysis and is ready to tell. You should pay attention to first when working in the online advertising market in 2021.
SEO optimization
It is very difficult to keep up with the latest developments in this area. And this year the situation has not changed significantly. Several trends that will take place in the future:
Digital Marketing Customer experience
This indicator, in addition to a beautiful name and the ability to please the consumer. Has another important characteristic . It becomes one of the key ranking factors in Google. The logic here is simple: if the user does not achieve what he wants, he leaves the resource without receiving a positive experience.
The importance of customer experience customers are looking to support is confirmed by statistics. More than 33% of mobile users immediately switch to another resource if they cannot find the necessary data. In addition, the Forrester publication reports that the payback in this case is mega-successful – every dollar invested brings a hundred.
To ensure that your website content is in the TOP search results, pay attention to the following things:
- Make sure the resource loads quickly.
- Make your site easy to access, search and navigate.
- Optimize your web resource for all devices and OS.
Semantic core
Semantic search is one of the main Digital Marketing mechanisms used by search engines to obtain information that is most relevant to a query.
Semantic search is also a kind of customer experience. After all, instead of dictating a strict sequence of words to users to obtain a particular result. Search engines themselves analyze the meaning of queries, which are sometimes very vague.
The optimization of this mechanism is as follows:
- It is necessary to create content that will provide answers to questions. For example, this could be a FAQ category, or separate rich data materials dedicated to the problems that your target audience may have.
- Humanize your publications. Don’t overload your content with keywords, sacrificing readability and logic of what’s written.
- Use internal links. Create cross-links between your materials – this will help the user to study the topic more deeply, as well as navigate the site.
- Conduct topical optimization of Digital Marketing materials. Take a specific topic and create an oasis of detailed information around it. This is called the “skyscraper method.”