Creating a campaign on facebook may seem really simple: the platform itself guides the user in choosing objectives. Targets and budget. But if making a facebook campaign is very easy. It is not so easy to make an effective facebook campaign . Which will give you a good result based on the investment made.
There are many reasons why a facebook ads campaign may not work: you may not have chosen your target well. Or you may not select the right interests. Or you may be addressing too many or too few users. Obviously. Facebook ads: At the base of everything. There is the content. Which must always be studied with the utmost attention.
Four strategies to optimize your campaigns
To optimize your campaigns on facebook you can use some strategies. Which are mainly divided into four categories:
reach the most profitable audience
manage your budget to improve your cost per action
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create effective posts.
Facebook ads: Let’s analyze these categories in detail.
How to intercept the most profitable target audience
the success of a facebook campaign depends largely on the target. You can’t just try to “guess” the interests of your audience. But you have to experiment and test using the right tools. Namely:
the facebook pixel . Which must always be installed on your website. It is a code that records data and is able to allow you to reach users who have come into contact with your site. So as to insert them into the ads
competitors’ sponsorships . To study their target; if you see an ad from one of your competitors. Just click on “why am i seeing this ad” to see exactly the target set; obviously it is not a given that the interests that work for your competitor will also work for you. But you can still get an idea of the vanity metrics and start testing
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The ability to create a custom audience
facebook offers many options to intercept potential customers. For example by importing your linkedin contacts or users subscribed to your newsletter. Or thanks to the pixel that allows you to select who visits specific pages of the site or generates events (for example adding a product to the cart; all these different targets can then be overlapped to create a very niche and profiled audience.
Other channels. Such betting email list as adwords . Which helps you intercept an audience that has expressed a conscious need; for example. If the user has searched on google for information on pianos. And you sell musical instruments. They will find your ad and land on your site. To take advantage of the results obtained from adwords. Just leave the facebook pixel listening and create your custom audiences with the data obtained based on the traffic on your site.