At a time when COVID-19 has ruc physical store visits to a minimum, consumers have no choice but to shop digitally. Arjan: “With Salesforce, we had already start taking our online activities to the next level. In August 2019, we had integrat the Salesforce Platform . So when the lockdown was announc in 2020, we were able to serve our customers digitally right away.” Arjan still clearly remembers the first period of the lockdown. Schuurman Shoes decid to leave the shops open. “The first week we got stuck at 35% of normal turnover. That sudden impact was bizarre. After that, physical store visits lagg behind considerably, but we got back on track with our web shop.
That This Technology Will
It necessitat a change in business operations. Shops were ask to return their stocks to the central warehouse in Nee, because fulfillment for web sales was organiz here. Store employees were call in to pick orders. “We have receiv Iceland Email List many compliments about our online service, also in combination with our customer service. An 82-year-old man told us that he was pleasantly surpris at how easy it was to navigate in our webshop.” Everything stands or falls with the personal customer relationship; online and offline The numbers speak volumes.
Be Used Even More Often
In online sales at Schuurman Shoes had a share of 18.5% in total turnover, in 2021 this will have increas to 29%. Return on online sales has tripl and traffic has increas by 60%. It doesn’t make up for the loss of physical store sales, but it DV Leads makes it bearable. More important than this is the way in which this development can be a springboard to the future. Digital orientation and consumer shopping are an enduring factor in retail and will only become more relevant once stores reopen to the public without restrictions. “That is the challenge of this time. I am enthusiastic about the new virtual developments.
