A representative sample in marketing is a part of the audience being studied that has its main characteristics. This group of people has the same opinion as the majority of the target audience . Therefore, based on the results of research on such a group, conclusions can be made about the entire audience.
In mathematics, a sample is called representative
If completely random elements are selected for study. In real life, such random selection is almost impossible. Therefore, marketers and sociologists consciously model the sample so that it corresponds to business objectives.
For example, a company from Magnitogorsk produces austria phone number list household goods. To develop a product line, it wants to study people’s attitudes to holidays and explore traditions of decorating an apartment for different dates. That is, in this case, your target audience is the entire population of the city. It is called the general population.
Let’s say you know from the census on the Rosstat website that one third of the city’s population are men and two thirds are women. In order for the survey results to be accurate, you need to develop a sample that will respect these proportions.
The accuracy of the study also depends on the number of respondents
It is not enough to ask questions to one man and two richard zerafa women. It is necessary to talk to such a number of people who will ensure the correctness of the results.
Important point: the sample is modeled according to the singapore lead parameters that significantly influence the participants’ answers. Most often, these are gender, age, income level, place of residence. Sometimes specific factors are used, such as profession, use of the Internet, availability of a car, or special expense items.
A representative sample is a group of people
That includes all the subgroups that are important to the study. That is, the target audience in miniature.
To solve the problem of studying holidays, it is enough to divide respondents by gender and age. But if the company sells expensive attributes for the home, then it is worth using income as well. Then you will get information about the opinion of each segment of the audience – economy, middle and VIP.
When a representative sample is needed
Representative sampling is used in marketing research . There are two types of it – qualitative and quantitative.