You come up with communication lines, tone of voice, visual appearance for your company’s social media account, and everything goes smoothly. But what if after a few months you feel like you’ve “covered” everything in your posts and you’re wondering: “What am I going to post on those networks now?” Please, don’t panic.
Did you really say everything?
Review whether you have created posts for each of the basic topics.
You showed the products or services bc data malaysia and gave people a reason why they should want them.
You introduced the company and employees so that you wouldn’t be a “noname” and strengthen the brand.
You provided entertainment along with information, because no one goes online for dry sales posts.
Yes, everything is there. What next?
Even if you feel like you’ve exhausted the well of topics, remember this: the average social media user scrolls 91 meters [1] per day (Big Ben is 96 meters tall, for reference).
They consume an extreme amount of content every day, and every day, there are countless brands trying to appeal to them.
Therefore, stay calm – don’t expect to post-publication optimizations with predefined cadences impress a potential customer with your posts on the first try and expect it to take time.
Even “collected” fans do not see all of your posts; for example, on Facebook, the average organic reach is around 5% .[2] So that post you put so much effort into yesterday will only be seen by 1 in 20 fans of the page.
You don’t always have to “discover America” when creating content
Since no fan will see all of your posts, you should revisit facebook users important topics regularly . Consider the need to build a long-term relationship with your reader an advantage. Recycling is a good thing, and repetition is the mother of wisdom.
You don’t have to go far for content inspiration, often you just need to look at your own company wall on social networks. But make sure that no topic is treated the same way – show it from different angles. We can help you with a content plan and strategy for social networks .