Before buying something, the client goes through a certain path. Ben Hunt’s ladder describes this path in detail and helps marketers choose the right tools to work with the audience at each stage. Promotion strategies based on Ben Hunt’s ladder allow you to qualitatively “warm up” the interest of potential clients and increase sales conversion. Let’s take a closer look at what this model is and how to apply it.
What is the Ben Hunt Ladder
Ben Hunt’s Awareness Ladder is a model that segments israel phone number list an audience by their level of readiness to buy. It describes the customer’s journey from the moment they become aware of a problem to the moment they make a deal. There are six main steps on the buyer’s journey. Each step, or rung of the ladder, uses different principles of operation and marketing tools.
Sales conversion rates are highly dependent on how high up the ladder a potential client has climbed. The task of businessmen and marketers is to skillfully move a person from one step to another and, thus, systematically and systematically lead them to a purchase.
The Hunt Ladder helps to develop a truly deep and how to buy an inexpensive and high-quality smartphone: smart tips effective marketing strategy. The secret of success is that this model takes into account the degree of customer involvement in the purchase and allows you to plan all the important points of interaction with him.
Steps of the ladder of recognition
The buyer’s journey consists of six main stages. At each of them, the buyer faces certain tasks. If the company helps a person solve a task relevant to his stage. Then he moves on to the next stage faster.
Here are the stages of the Hunt ladder:
- Stage 0 – no problem. The buyer is not without italy numbers pressure yet aware of the potential problem, has not encountered it himself or heard about it from others. Accordingly, he is not yet looking for a solution – the issue is indifferent to him. At this stage, a purchase is extremely unlikely.
- Stage 1 — the client is aware of the problem, but it is not very important to them yet. They have already heard about the potential difficulty. But do not yet understand how significant it is for them. And are not sure that they need to do anything about it.