Surely, everyone has a subscription to groups of favorite stores, restaurants, beauty salons in social networks. In addition, the subscriptions include preferred photographers, videographers, writers, trainers and others. But are there any subscriptions of large corporations, factories, plants? As a rule, large corporations do not maintain blogs or groups. How to launch but this does not mean that SMM promotion on the Internet is impossible for them or they are simply not friends with it.
B2B promotion on the Internet. Including social networks, has a place to be. But the results it may bring are completely different from what the company expects to receive.
What is the difference between SMM for B2B?
In essence, business is business, and in singapore phone number library the end, everyone expects the same result. To sell a product and make the most profit. But it is worth considering the fact that in the B2B sphere, the buyer is completely different from that in a regular How to launch store, and therefore, the product that needs to be sold will be completely different. Following from this, the approach to sales is also different.
So, the key differences between the B2B and B2C spheres.
The main buyer is business
If a B2C company is located in a specific region, its target audience can be diverse. For example, a cafe in the city center, where absolutely any speed up the invoice creation process resident of this locality can come. And it does not matter what he does, what field he works in – he will be a client. But a B2B company that produces tractors in the same city can work with the whole country and even with clients from abroad, but there are much fewer companies that need tractors.
From this we can conclude that the audience in the B2B sphere is too narrow, with its own specifics, and it is quite difficult to reach it using social networks for business . But if things go well, you can build cooperation for many years. According to statistics, customers stay with one manufacturer due to some kind of established relationships and do not go to competitors, even if their prices are lower.
Interesting fact: a client who is actively engaged in purchases in the B2B sphere can simultaneously be a client of the B2C segment.
Long sales funnel
From the buyer’s point of view, everything frist database starts with finding a contractor. For example, a company needs paper for office equipment in large quantities. The responsible manager searches for a contractor to perform the service on the Internet. Corresponds with responsible people and makes requests for price lists, contracts and How to launch other necessary documents. When a list of candidates is formed, it is sent to the manager for approval. After the boss selects one supplier from the list, he instructs the manager to request contracts and conclude an agreement, only at this stage does the long-awaited sale occur, but this is in the best case.