The effectiveness of achieving goals depends on how precisely they are formulated. If a company manager sets an abstract goal, employees may misunderstand it; if there are no deadlines, they take a long time to complete their work, etc. To make goals specific and the result achievable, the SMART method is used to describe them. In this article, we use examples to discuss how to set SMART goals correctly and how to avoid typical mistakes.
The essence of the SMART method
SMART is a method of setting goals. Its essence is that ivory coast phone number list the goal should be specific, measurable, achievable, relevant, and also time-bound, i.e. with a deadline.
The usual goal is to increase traffic to the site.
SMART goal: increase website traffic by 20% by 05/18/2024 due to additional SEO optimization of articles.
In our example, specificity, measurability, and deadline are included. Attainability and relevance are not specified in the formulation itself, but they are taken into account when drafting.
Who is it for and why use SMART
To briefly summarize what SMART is, it is one of the the most common mistakes when choosing a smartphone ways to set tasks and goals. This method is used when it is necessary to make abstract goals understandable and measurable.
The SMART methodology is used to:
- immediately outline the deadlines, KPIs, how we intend to achieve the goal, etc.;
- simplify the assessment of progress towards achieving indicators;
- make the team’s work easier: since the method helps to concretize the work process, all employees understand what is meant by it.
This is only part of the application areas of the method. But there are limitations. The tool is not suitable for creative projects, where sometimes you have to move the deadlines, and it is also difficult to measure the result.
Advantages and disadvantages of the method
Advantages
- The goal is not abstract, but clear. It has without italy numbers pressure specific characteristics, deadlines, a description, with the help of which we plan to achieve what we want.
- A large SMART goal can be easily and quickly decomposed, that is, broken down into subtasks. You can learn more about decomposition here .
- When you have clearly defined the results, it is easier to control and track the progress of their implementation.
- The company’s manager can spend less time explaining the details of the work to employees.
- The speed of task completion increases and the number of errors decreases.