What is the difference between an ordinary PR article and really high-quality content? No, it’s not just about the number of characters. How to create high quality (HQ) content, or content of high quality and success, you will find out in today’s post.
Quality content is not a given
A quality article has a lot in common with an ordinary business article. It also needs to come up with a catchy and original title. Adhere to clear formatting and, of course, avoid spelling mistakes . Its added value should lie in the fact that it presents information comprehensively. Goes below the surface of the topic and describes, for example, complete instructions or advice.
You must understand the content in principle. It may be a topic that you have been working on for a long time. So you have all possible disasters and their solutions at your fingertips. If you are not so lucky, you will have to study the topic in depth from quality and verified sources (books, authoritative websites, statistical offices, professional servers, research institutes, diploma theses, personal information or quotes from an expert, and more).
The goal is not to sell, but to pass on
Why is quality content marketing created? Thanks to bulgaria phone number library original text filled with information, the link will be displayed higher in search results, more people will reach the linked page and you can also get shares on social networks. Content marketing is therefore a very important part of building an entire marketing strategy.
An article that falls under quality content has the curve with resources and investment many parameters, the most important ones for readers (and also for copywriters and marketing specialists) include:
- Easy to find = catchy, memorable and unique headline with a length of 5-9 words.
- Created to be shared = important and well-structured information / special presentation of the topic.
- Usability = true and relevant information.
- Readability = the article was written for people, not for search engines; it has a clear structure.
- Easy to remember = great title, important main idea.
- The audience has a desire to respond to it = thanks for the article / controversial opinions / humor.
But remember that the quality high quality article
The content does not depend on the points mentioned above, on Google or on your feelings. It only depends on the readers willing to click on your article. Such a quantity of “clickability” and success can only be predicted with a very limited probability and there is no 100% guide to it. The success of the article (and therefore how high quality it will be considered) will always be a bit about luck and chance.
A possible alternative to determine whether an article really has the supposed quality is to put yourself in the shoes of a potential reader. Would you save a link to the bosnia and herzegovina leads article? Would you show it to your friends? Do you find the information provided relevant, complete, entertaining, or otherwise important?