Innovation and creativity within a company should be a priority. However, in our reality, this is not the main focus of companies.
But in times of economic downturn, in addition to cost reduction actions and efficiency gains, investing in other strategies becomes a priority.
Therefore, investing in results-driven marketing can definitely
Help the company gain strength and overcome this critical moment.
There are several alternatives, among them a good Inbound Marketing strategy can consistently contribute to your company’s results.
Especially during this period, where it is very common to seek results with a low budget.
So start now:
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One of the goals of Inbound Marketing is to win new customers through new strategies to collaborate with your interlocutors. However, it moves away from the old communication model, where the main focus was on the customer’s budget, and germany telegram data not on solving their real problem.
But how can you implement an Inbound Marketing strategy to contribute to your company’s sales efforts? See below four relevant Inbound Marketing tips to create a perfect sales strategy .
Inbound Marketing – Beyond the Sales Funnel
For Inbound Marketing to be truly effective, it is important to analyze the four phases of the sales funnel .
From there, apply the strategy that can set realistic goals for yourself transform your company’s results through new results-driven marketing.
1) Invest in quality content
One of the main premises of Inbound Marketing is to invest in relevant and quality content. This way, you can inform and surprise your target audience – investing in creating a blog is the main way to achieve this stage.
Learn more: Looking for lead generation tools? Check out our corporate blog!
According to research by Viver de Blog , 57% of digital companies won over their customers through their blogs.
The numbers are impressive: companies
That have a blog attract 97% of links to their beb directory websites. 92% of them get at least one customer per day and 2/3 of those responsible for communication in companies say that blogging is critical or important for their business.
Analyzing this data, it becomes quite clear how much investing in content can generate more customers and business. Even more so when compared to the old sales strategies of traditional marketing.
Because a well-structured blog,
With rich, updated content and as a business channel , is a highly effective tool for prospecting potential customers.
As well as a powerful channel to convert them into buyers of your products and services.
2) Invest in social media
Social media allows your company to apply Inbound Marketing strategies that will make your brand increasingly closer and more present in the lives of your consumers.
Channels like Facebook and
LinkedIn can range from increasing the visibility of your blog posts to serving as channels for launching new products.
Related: Google Ads or Meta Ads: Which sells more?
The same research cited above shows that 72% of those interviewed stated that social networks help to close deals and retain customers, due to the ease of being in constant contact with these people.
Just analyze new consumer behavior to prove it: nowadays people spend a good part of their free time connected to their social networks and emails through their smartphones.
Furthermore, social networks facilitate
The process of getting to know and better understanding your potential consumer.
According to the State of Inbound Marketing survey, promoted by Hubspot, 62% of executives recognize that social networks are becoming increasingly fundamental to their companies’ communication planning.
And 83% of marketing professionals say they won’t give up social media in their business.
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Social networks can also act as facilitators in obtaining leads.