Search Console are more or less technical

Complementing Google Analytics, the Google Search Console is the health center of your website. It’s the equivalent of a check-up by Doctor Google! To get a clear view of the problems on your website identified by Google, regularly review the recommendations of your Search Console. Some errors reported by Search Console are more or less technical. This is why I recommend that you share the data in your Search Console with your developers. On the other hand, some data in the Search Console has a lot of value. In particular the “Search traffic” section. It would be a shame if one of your competitors had access to it.

For this, Google Search Console offers 3 levels of access

Owner . This level of access has full powers: add users, view all reports and data,… User . A simple user accesses tools and data. This is the right level to give your developer. Associate . This 3rd level Cameroon Phone Number List can link different Google tools with the Search Console such as an Ads account. Here’s how to give access to your Google Search Console.

Before asking yourself this question: Does this user really need to create other user accesses? My advice : creating a user takes 2 minutes, so you might as well continue to do it yourself. On the other hand, try to have another person with an Owner in case of absence.

Share your Google Tag Manager account

Tag Manager is a free tool offered by Google to centrally and easily insert “tags” into your site. A tag is a piece of javascript code which, once inserted on your site, opens the way to a more detailed follow-up of your traffic or to add new functionalities. GTM is a technical tool. Access management DV Leads should be reserved primarily for the “IT” part of your team or for people who are really interested in the “Digital” part of Digital Marketing. Google Tag Manager offers 2 levels of access: simple user, Administrator. Additionally, a user can be assigned one of 5 levels of permissions: No Access, Read Only, Edit, Approve, and Publish. Reading : the user only consults the activity of your Tag Manager, Modification : the user can modify the tags present on your site, but without activating them. Approval : this is a role to check the correct configuration of a tag before publishing it on your site. Publish : this type of user can insert the changes made directly on your website with one click. Be careful who you give “Publish” access to, a misconfigured tag that ends up on your website can do a lot of damage.