Naturally the outbound approach limit the potential
Naturally the outbound approach limit the potential for results, as a large part of the public in any segment (around 90%) is not looking for that solution. However, most of these potential customers have pain points that the company’s solution could solve. Inbound marketing is anchor at this point. He advocates that companies should address consumers’ pain first, starting the relationship there. And once the conversation is establish and the pain is explain, get into the merits of the solution. As you can imagine, content marketing is one of the pillars of the Inbound concept. This is because it involves understanding the company’s audience, categorizing their pain points and producing content (texts, videos, images) focus on these pain points, in order to start a relationship with potential customers and direct them (or not) to the solution.
This is because it involves understanding
In any case, as we mention when addressing SEO, content production is one of the pillars for achieving organic positions. Therefore, although the content produc by the company can be promot to gain visibility in other ways (via email or social networks, for example), our understanding is that the main purpose of content marketing is to generate visibility on Google and bringthese texts, images and videos is to start a relationship Latest database with the public. organic visits to company websites. 6.2. What is the objective: In more general terms, the main objective of investing in content is to engage with the user. After all, the purpose of
Therefore although the content produc by the company
However, within the context of SEO , we understand that content production has the same focus as organic positioning routines , that is, it must generate indexing on Google and organic visits. Our recommendation is that content marketing should not be consider separately from other SEO routines, which would be website optimization and gaining backlinks. 6.3. When to invest: Investment in content can be interpret in other ways, considering formats such as videos, infographics, audios, among others. If we go into this, the content itself could bring DV Leads different results and also have different focuses, including branding, commercial support, etc. However we understand that, in the context of digital marketing.
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