same thing: Reaching people who already know us with advertising and who we want to remind them of us again .
We mostly try to bring them back to our website. If we can also get them to convert, that’s ideal.
When I searched for articles on the Czech Internet, I found similar interpretations, namely that “remarketing is on Google and Seznam came with retargeting”. However, foreign sources are more communicative…
Remarketing and retargeting have similar strategies and goals, but technically they are not the same.
The RETARGETING strategy is to target advertising to people who have already interacted with the advertiser’s content but have not yet bc data india become customers. The goal is to turn a website visitor into a customer .
The REMARKETING strategy is to display messages to people who are already our customers. This keeps them reminded, informed about what’s happening in the company or offers. The goal is usually to get more purchases from existing customers .
Historically, the domain of retargeting has been primarily PPC advertising (even though Google Ads calls its retargeting remarketing – then we’ll know what it is 🙂 ). And the domain of remarketing has been newsletters.
Perhaps that is why some sources simplify the division into brief ones:
Today, the situation is not so clear-cut. For example, because we can use PPC advertising to reach people from an uploaded email database. This is offered by Google, Facebook, and even Seznam.
The line between what is the right price for my product? retargeting and remarketing is often very thin.
We retarget people who are not yet our customers, but we know they have been to our website or at least interacted with our content on social media. We do this either using tracking codes deployed on our websites or by targeting them using characteristics such as
saw our video on YouTube,
interacted with an ad or post on our Instagram in the last 10 days,
and so on.
On the contrary, we REMARKETE people facebook users thanks to the fact that they have provided us with their email address and checked the necessary GDPR consents. As a marketing tool, we usually use newsletters or PPC advertising systems that can pair email addresses with their logged-in users.