She said that you can’t become famous for good deeds. And we say “YOU CAN!” This is exactly what word of mouth marketing is based on.
Scandals, conflicts and hype will certainly draw attention to your brand, but users are unlikely to want to buy your product. After all, rumors will spread from person to person about how you spoke or acted. This will not add respect to you. So the method of “black PR is also PR” does not work in our case.
Surprise!
Naturally, on the positive side. Help uruguay phone number library ensure that only good things are said about you. Come up with your own trick that will be aimed individually at each client.
Ask for feedback
Do you often leave reviews voluntarily? Especially positive ones. Most customers do not want to spend their time on this, and do not consider it necessary to do so. Therefore, if you want to promote your brand, do not hesitate to ask your customers to write a few lines about you. For your part, you can offer some kind of bonus in exchange for a review.
In the case where the user is definitely satisfied, you can simply say “contact us again and recommend us to your friends.” As a bonus, you can offer some kind of affiliate program like “Bring a friend and get a discount on your next purchase!”
This way you can motivate the client to leave a more meaningful and colorful review.
You can also offer some bonuses for distributing information about your brand on certain platforms, such as Yandex, Google, and others. Using special services, you can check on which platforms and what users say about you.
Attract the attention of famous people
These may be not only famous artists, but also local bloggers.
You can offer them your services or products, and they, like other users, will leave a review of your product. But it is worth considering that bloggers very rarely recommend any product for free. But sometimes you can agree on a barter to combat the danger of disruptors basis. Thus, word of mouth is transformed into a paid marketing move. In any case, this is one of the most effective ways of promotion. Loyal subscribers of the community often try to visit the same places as their favorite bloggers and use the same products as them.
For this to work, you need to act carefully. How exactly? Often, after visiting a place (a beauty salon, a restaurant, etc.), bloggers tell stories about how well they were served, but do not indicate the name of the establishment. Subscribers themselves bombard them with questions about the details. After which the blogger influencer , supposedly only for the sake of subscribers, shares the location.
They also use another trick. They put on a dress of a certain brand, accessories and create photo content from a certain event. This is done so that subscribers pay attention to their outfit, and then they leave a link to the store where you can buy all this “at the best price”.
Pay special attention to souvenirs
“Where did you get such a keychain? Did frist database they give it to you at a fitness center? Which one? What’s it like there?” Instead of a keychain, there can be anything (a pen, a mug, a notebook, and other souvenirs that advertise your brand. You can offer such souvenirs not only to your clients, but also to your employees.