For those of you who just want to start advertising on Shopee, you may be wondering how much Shopee advertising costs.
As you know, every seller on Shopee can advertise their products or shops. By placing advertisements, your product or store can be seen by more people. So, in the end can increase sales.
Then, how much is the set Shopee advertising fee actually? Read more below.
Shopee Advertising Fees Based on the Type of Ads
Actually, there is no exact amount that Shopee has set. However, there is a minimum or maximum amount of costs that you can set in placing your ad.
Quoting Shopee, the following is the amount of Country Email List advertising costs based on types, starting from Product Search Ads, Shop Search Ads, to Similar Product Ads.
Then, the distribution of costs is also determined based on the Match Type. There are 2 Match Types, including Broad and Specific
Broad Match is an ad that will appear when a customer searches for a relevant variation of a search word, even if the word does not contain the word you have set.
Meanwhile, Specific Matching, that is, the ad will appear when a customer searches for the search words you choose.
How to Manage Shopee Advertising Expenses
After knowing the minimum and maximum costs for Shopee advertising that you can install, you should also know tips on managing it.
You need to remember that when placing an ad DV Leads on Shopee, you don’t have to pay a fee. A new fee will be charged when a potential customer clicks on your ad.
To find out some tips that you can follow in managing Shopee advertising costs, see below.
1. Manage Cost Per Click Ads
Cost-per-click (CPC) is the highest price you pay for one click.
Shopee encourages every advertiser to follow the following guidelines:
Install the lowest cost per click if you are not sure about the ad you are going to install.
Then, check Ad effectiveness (turnover/cost) and monitor your ad rank after approximately one week since the ad was activated.