Account-based marketing (ABM) is a highly personalize and targeted marketing strategy that focuses on individual businesses. In this strategy, marketing is planned and implement in a way that engages target customers . generates valuable conversations and relationships, and meets their specific needs.Create Personalized In recent years, ABM has become one […]
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What is account – based marketing ? It is a marketing technique aimed at intercepting (and then communicating with) a specific target , identifying the tone of voice, the topics and levers of interest towards the target interlocutor and subsequently informing him about a specific service or product, indicating the aspects , the specifics, the […]
Leveraging Digital Platforms : Digital platforms, such as social media . programmatic advertising, and email marketing, are powerful tools for ABM. It is crucial to leverage these platforms to reach your target customers in a personalized way. For example, use programmatic advertising to display personalized ads to your target customers or send personaliz. […]
The marketing funnel aimed at the Account Based Marketing process does not in fact aim to attract leads to a landing page towards a fast conversion process, but rather aims to attract a small and specific number of contacts with whom to start a personalization and engagement process aimed at creating of a relationship […]
The PDCA or “Deming Wheel” method is an iterative improvement structure invented by Walter A. Shewhart and popularized by Mr. Deming (source Wikipedia ). She contributed to the success of the Toyota company. The PDCA method is based on 4 iterative steps (which are repeated once the last step is completed). In […]
Technology can be used to protect data, for example by limiting access (using passwords or magnetic cards to control access to data), or by using encryption so that data cannot be read only with a code. All computer components must be updated regularly to protect against viruses and hacking. In […]
HubSpot (or any other CRM) centralizes all the data associated with your prospects and customers. This database is of enormous value to your business. Losing this data to a hacker is a real disaster for your business! Generally speaking, I have given you a method to generate passwords that are […]
There you go, we’ve gone through many tools and methods to secure access to your data and protect your business. Whatever the tool, I recommend that you follow these 4 principles: Do not easily assign rights that impact the work done by others (modification and/or deletion), Limit users whose actions may […]
In addition, as a business manager, the GDPR requires you to protect the personal data of your customers . It is now your legal responsibility to properly protect your access and data! Indeed, with this new law, your customers can turn against you in the event of hacking. Be careful when giving […]
Until now, the consequences of poor access could be annoying but without affecting your cash flow. The situation is different with advertising platforms. Giving certain levels of access to your employees is like giving them your credit card with your PIN code! An incompetent (or even ill-intentioned) user can easily […]
