The 13 Types of Infographics and Where to use Them

Simply put, an infographic is a type of content that presents information using images and minimal texts. It does that in a simple way, facilitating its comprehension by the readers.

There are many types of infographics, which makes it possible to use them in a wide variety of situations for several reasons.

They differ in terms of purpose, how the dominican republic phone number data information is presented, and the types of objects they use, for example. However, most of them combine elements of more than one type to achieve a specific goal.

Besides that, infographics are easy to digest and very shareable. So they are helpful to spread information faster and engage the audience.

For these reasons, it is vital to include this versatile and compelling content in your visual marketing strategies.

Keep reading to find out the main types of suppose you are from canada infographics and for which purposes they are recommended. We will show you the following types:

1. Timeline

This type of infographic shows actions, or events in chronological order.

It can be designed in a vertical, winding, or denmark business directory horizontal format, depending on how much space is available and the information that is going to be displayed.

Timeline infographics can be used to present the history of a company, product, or trend. Therefore, they are effective to increase engagement with your brand and generate leads.

The infographic below (made by ION) shows some facts about chickens from ancient times until today. It is easy to follow each event and its corresponding date through the content.

Informational infographics usually have more text than other types of infographics. They are perfect to explain concepts or topics with the aid of visuals.

For their nature, they are helpful to drive traffic to your website. Moreover, they are useful to build credibility, because it allows you to show your expertise and educate your audience.

The Global Partnership for Education’s infographic presents the benefits of education based on data. Even though it has many charts and statistics, they are only auxiliary to back the information.

3. Geographical

Geographical infographics depict information based on locations or demographic data.

Given that, they are ideal to present the results of a survey or statistics about your products or services’ sales, for example.

You should use them because they help your audience to connect a place to a fact or event, facilitating comprehension and grabbing its attention.

In the last section of Visa’s infographic, there is a map showing how many employees work in its offices located in each region of the world. So it gives a clear idea of how big the enterprise is and where its branches can be found.

This is probably one of the most popular types of infographics. They explain how to achieve a certain outcome and illustrate the steps to do so.

If you can teach your audience to perform an action or use a product, for instance, do not hesitate in creating one.

People love to share content that helps with something. Therefore, the how-to infographic is very likely to reach a big audience, especially for using visual language to make it easier to understand what they should do.

The infographic below presents all the necessary steps to create an infographic. The texts are short and precise. In the end, the readers are invited to put into practice what they learned.