Let’s look to the year ahead. Even in 2020. Thanks to the long time spent at home. Content continues to be the main ingredient of successful content marketing strategies . The 4 Essential Points But here we must immediately make a first distinction. What is the difference between content strategy and content marketing? Surely the two terms have in common the fact that they are abused and overused by web agencies and communication agencies . But let’s clarify. Content marketing colombia phone number library is the single part of a more complex strategy.
Which can include much more than content
To work. Content marketing needs a content strategy . But content strategy can work without content marketing. Okay. It makes your head spin. But it’s easy to understand: not all content strategies have sales as their personalizing your direct outreach ultimate goal .
The difference between content marketing and content strategy
and here we come to another important concept. Today we are in the mood for explanations. Be patient. Later we will get to the heart of the matter. But for now follow us for a moment in the definition of content strategy .
Content strategy is a business project that involves the dissemination of content online and offline to achieve specific business objectives . Listen to those pompous words. “business objectives”. Simple and effective translation: through your blog you can achieve results. Depending on your priorities as a company: involving users. Informing about new products. Winning back old customers. Positioning yourself with respect to the competition. The 4 Essential Points Or. Drum roll. Do content marketing . And here the circle closes. Using content as a marketing and sales tool . Focusing on conversion and revenue . Rather than traffic .
Visits and sessions
What we at comon can assure you is the fact that agent email list from an economic point of view it is absolutely certain that brands with a blog have a positive return on investment (roi) compared to brands without relevant content . Obviously the contents must be reasoned and thought through in two ways: strictly linked to the target and perfectly adhering to the purpose of the brand.