The implications for a law firm are significant

While controlling and knowing what is said by word of mouth is impossible, the information that your potential customers can find online is completely under your control. As with any field Poland Phone Number List of activity, Digital Marketing can seem complex for a neophyte. But the key is always the same: break down the essential elements that make up your company’s digital footprint.

This is an exchange I recently had with Benjamin Berta don , founder of Gallia Lex , a Digital Marketing agency dedicated to law firms.

 Management of a lawyer’s reputation

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Lawyers today find themselves in a situation very similar to that of hotels a decade ago. Indeed, word of mouth has moved from private conversations to the Internet and therefore online and public. They experience the spread of online reviews and as a result, become concerned about a possible impact DV Leads on their turnover. Hotels, like restaurants, have learned to live with it. The best ones even manage to take advantage of online reviews .

Facing the inevitableAdmittedly, no online review system is perfect. But, the reputation ecosystem helps consumers and customers cross-reference opinions, opinions and judgments. But any criticism given can largely miss the mark. Accepting this reality is the first step in managing your online reputation.

Well-crafted reputation management strategies help lawyers anticipate the potential damage of a bad one. In addition, they generally create a positive dynamic in terms of how potential clients perceive your firm.