Once we have defined which areas we need help in, we must ask ourselves which profiles can be part of our teams. With this in mind, we present some positions or skills to take into consideration when creating a digital sales team:
- This person is in charge of finding clients specific database by industry through the Internet and the different platforms where we live.
- Community manager: Social networks are like a shopping mall that never stops growing. Studies have shown that people spend more than 50% of their days on cell phone screens, and for this reason we must effectively manage our profile on these platforms, from comments to the valuable content that is disseminated.
- Sales: The fact that Sales is last does not mean that it is the least important. Not at all. This team should rather grow like foam, because how do we expect to make sales that strengthen our muscle if we do not have personnel to carry them out?
These positions are not the only ones necessary for a company. As time goes by and of course the brand grows, we must consider hiring a graphic designer how to run email campaigns for companies? and web programmer, a project manager, a videographer and even a tax and accounting manager.
How to manage our sales team?
It’s all about organisation. So if we pay attention to the following points we can achieve this and have a successful experience sooner rather than later.
- Let’s form teams, appoint leaders and set tasks: In this way, we can have a kind of sub-company in each area that will have specific tasks and real goals and objectives to meet.
- Let’s keep communication going: We can’t take anything for granted. When we work in teams, the idea is that each link knows what to do and what is wanted. Taking into account the first step, we could set up meetings with group leaders with the objective of establishing goals and talking about what works and what doesn’t work.
- Organization: Once we have the tasks and objectives and goals clear and defined, we must organize ourselves. Establish time frames and times to complete them as well as schedule weaknesses to address them in future meetings.
- Let’s draw up a sales protocol: This will allow the entire team to use the same language.
- Training our team: Nothing falls from the sky. If it is sometimes difficult for us as brand owners to make sales, imagine what the experience would be like for a team that is just starting out in a company. Ideally, we should invest in training our betting data teams and have experts in the field give them tips for an appropriate sales protocol. The more training, the more effective sales.
What aspects could contribute to the management of our sales team?
- Make appropriate use of technology in the processes
- Staff training
- Strategies that integrate marketing and sales efforts
- Creating valuable content.
All of the above makes one thing clear: sales teams in a company work effectively when all the links or areas of the company are focused on common objectives and speak the same language. If we give our team the right tools, we will see greater results. Additionally, excellent we try, the more sales we will have and the less cost.