The software simplifies the viewing and sharing of information through intuitive and automatic tools even for those with basic knowledge of data analysis. You might be interested in: “The integration of GPT-4 OpenAI into Bing Chat: the advantages for companies” The integration of Looker Studio with other digital marketing tools Looker Studio provides free connectors that allow for easy integration with other platforms in the Google family. For other software. however. there are various options. such as the use of Google Sheets.
Paid connectors or the possibility of creating an ad hoc
Connector with the help of a developer. Integration between asia email list Looker Studio and GA4 There is. in particular. a connector. called “Google Analytics”. which makes Looker Studio and GA4 integrate easily. In relation to this area. it is possible to select both the Universal Analytics (previous version which will be discontinued in July 2023) and GA4 properties. Using Looker Studio to consult GA4 data offers greater flexibility than the GA4 interface itself. since you can use different types of visualizations. including various ready-made templates present in the Looker Studio gallery. Additionally.
While GA4 lacks some features found in
Universal Analytics. such as views. Looker Studio can recreate these features through the use of filters. Not only that. if you work with a client who prefers the old version of Google Analytics and finds it difficult to navigate GA4. DV Leads you can recreate the reports they need in Google Data Studio. It is also useful to remember that to make the most of the data collected. more advanced methods can also be used to connect GA4 to Looker Studio. such as the use of Google Big Query. inside communication agency TweetShare Davide Rossi Written by Davide Rossi I grew up in the world of information.