Stuck in survival mode? This article shows how marketers are using technology and shifting to growth mode from collecting data, automating processes, accelerating the sales cycle, using sales enablement and also providing amazing brand experiences. In good times, startups emerge, grow and prosper, that includes marketing resilience with technology. There are many customers and it is easy to take a share of the market. But in bad times is when we see the true strength of a company.
Improve data collection and use
Your audience demands premium content. Do you currently Job Function Email List have the necessary technology to deliver that value? To develop resilience you must understand the environment in which you are working to generate leads and drive the purchasing process. Improving how you collect and use data is key to maintaining this level of awareness and proactivity. Better data helps you create high-impact content that your customers search for and want to interact with.
Automate to maintain agility
Don’t you trust automating a certain course of action, an established DV Leads program of activities, a predetermined direction? You may think that launching a strategy through automation can be a bit unnatural and cold. In reality, what we automate are tasks that are often monotonous and do not require creative thinking at established intervals. The benefit is the time you save and can dedicate it to more analytical and strategic thinking to adapt and take advantage of emerging opportunities in real time.