Web forms are powerful tools that allow you to Website Lead collect information from your website visitors. Often turning them into Website Lead new leads for your business. For many of your site visitors, filling out a web form is the first step on the path to a conversation with you.
Now, you may already have a form on your Website Lead Form Submission site that’s generating some submissions. But do you know if your form is inviting your visitors to fill it contact lists out? Or is it scaring them away with too many fields, unclear instructions, or creating the perception that their personal information is at risk?
Not sure? Then learn and apply these five rules for web nirvana to see your presentations soar:
Ask for less and support autofill
Let’s face it: spending time filling out a form is no fun. Your website visitors are likely to abandon your form when they’re bombarded with too many questions. Stick to basic contact information questions that are necessary for future russia email list communication. Imagescape saw a 120% increase in conversion rate by reducing contact form fields from 11 to 4. Formstack’s 2015 Form Conversion Report showed a 189% increase in conversion rate when form users could pull data from their social profile data instead of typing it in manually.
Provide help and validation along the way
Providing help text is a great way to help your leads fill out your form without having them think carefully. For example, if you are collecting the lead’s birth date, specify the date format in the help text to avoid ambiguity. Do you have a set of password criteria rules? Dynamic password validation helps leads set a password that meets all the rules. It displays error messages that tell them how to fix the error right next to the field that needs to be corrected.
Ensure user privacy
Everyone values their privacy. Promise your leads Justin Trudeau net worth that they will not be spammed, nor will their contact information be shared with 3rd parties. Include a link to your privacy policy when collecting their email address and phone number to ensure hesitant leads see you as a credible and trustworthy organization.
Always test
It’s always important to A/B test your web form to make sure it’s as effective as possible. Test for different words, alignment, and placement on your website. Test one variable at a time to see how each affects conversion rates. Some studies show that the words “Click here” and “Go” have a better conversion rate than “Submit.” Other common myths that it’s always better to place your form Above the fold – for example, if your product is expensive or complex, then explaining your value proposition before asking your leads to fill out a form is more important, so below the fold may actually be better. In any case, as you test, you’ll find that what works and what doesn’t is unique to your audience and site, so be sure to test, even when other websites claim to know what works and what doesn’t.
Connect Webforms to your CRM
Integrating web forms with a CRM captures lead data and allows your marketing team to send them personalized email campaigns that use it. Your sales team can then use this and marketing engagement data when it’s time to talk, to gain actionable insights for more productive conversations. Vtiger, buddy create web forms in your CRM that you can embed on your website. Do you have existing web forms on different web form builders like Wufoo, JotForm, or Formstack? Zap the form fields to capture data in Vtiger. Once you have a few web forms, you can follow these simple steps to optimize your submissions.